(USA) Senior Manager, Creative- Associate Creative Director, Seasonal Brand Campaigns (Concept & Copy)

About the Role

Key Responsibilities

• Ideate, create, and execute high-volume, time-sensitive 360 campaign creative across all channels (owned & paid). Work cross-functionally with marketing, ops teams, integrated strategy and external agencies to ensure creative cohesion at every touchpoint and successful campaign delivery.
• Contribute to the development of compelling brand narratives and messaging frameworks that meaningfully differentiate Walmart and resonate with customers during seasonal moments.
• Build trust and effective relationships with key partners in a large, highly matrixed organization.
• Develop creative leadership and marketing pitch decks to gain alignment and set the team up for success.
• Manage projects, growth, and development of mid and junior level creatives.
• Self-direct and critically think to pursue ways that work better and faster.
• Manage projects that are on-brief and on-brand, mitigating feedback, and keeping workstreams on track from inception to completion, especially during compressed seasonal timelines.
• Stay informed about industry trends, emerging technologies, culture, and consumer behaviors to inform creative decisions.
• Maintain high standards of quality and craft throughout the conceptual and execution process.
• Write for assets and brand campaigns as needed.
• Oversee production shoots, working effectively with directors, DPs, editors, mixers, etc., to ensure quality and craft.
• Manage team and high-profile projects from inception to completion, ensuring timely delivery and strategic alignment.
• Quickly scope campaign initiatives, prioritize projects, and proactively manage deadlines.
• Adapt strategies and creative based on performance data and seasonal shifts.

Requirements

• Bachelor's degree in creative writing, advertising, or a related field.
• 10+ years of experience in professional advertising agency copywriting, with at least 2 years of management experience.
• Proven track record of delivering ground-breaking creative campaigns across multiple media including TV/Video, social, digital, experiential, and print.
• Exceptional portfolio featuring big campaign ideas and innovative thinking.
• Proficiency in industry-standard design tools and software including Adobe Creative Suite, Microsoft Office, Google Slides, Slack, and Figma.
• Strong leadership, communication, and interpersonal skills to inspire and motivate external agency partners and internal teams.
• Ability to articulate vision and provide clear, contextual feedback.
• Organized with diligent follow-through on tasks.
• Excellent written, communication, and presentation skills, capable of selling concepts to senior stakeholders.
• Deep dedication to craft from concept ideation to execution.

Nice to Have

• Digital Content Management
• Editorial experience
• Retail Management experience
• Supervising Associates
• Experience working for or with creative agencies

Qualifications

• Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field.
• 3 years' experience in editorial content management or related field, or 5 years' experience in editorial content management or related field.

Benefits & Perks

• Competitive compensation and comprehensive benefits package.
• Opportunities for professional growth and development within a global industry leader.
• A dynamic and collaborative work environment.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off benefits including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits such as short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Walmart-paid education benefit program Live Better U.