User Acquisition Associate Manager, International (6 month contract)

Crunchyroll San Francisco

Los Angeles, CA

Contract

Mid Level

12 days ago

Job Description

About the Role

We are looking for an Associate Manager, User Acquisition (International) to support our core streaming business in major international regions (LATAM, EMEA, ASIA). You will own creative execution and optimization across social ad platforms within our performance media campaigns. The Associate Manager will also collaborate internally within the Growth and Paid Media team and externally across departments to develop a data-driven paid media creative strategy, informed by A/B testing. Reporting into the Senior Growth Marketing Manager, you will contribute to global paid media strategy that delivers on business growth goals.

Key Responsibilities

Launch and increase ads across multiple marketing channels for multiple international regions (LATAM, EMEA, ASIA) with a primary focus on paid social
Evaluate ad performance and summarize relevant, applicable insights to a broad range of audiences
Compile and present weekly and monthly creative performance reporting
Develop A/B tests to determine best performing ad formats, creatives, and messaging
Leverage creative performance insights to inform localized paid media creative strategy
Manage creative library of assets for paid media across international regions and for all performance media channels
Submit paid media creative requests and work with creative project manager on asset development
Manage financial operations such as creating purchase orders and reconciling invoices

Requirements

2+ years of experience on a digital marketing team or at an agency, working in ad platforms (e.g., Google, Facebook, TikTok, etc.) - implementing paid media campaigns and optimizing towards performance goals
Experience managing creative A/B testing with a clear hypothesis, experiment setup, and applicable outcome
Demonstrate and problem solving with an analytical and results-driven mindset
Experience with various measurement and analytics tools: Web analytics (e.g., Google Analytics, Amplitude, Mixpanel), Mobile measurement partners (e.g., Singular, Adjust), Data visualization tools (Tableau, Looker, Data Studio, etc.)
Experience in entertainment or subscription-based services preferred, interest in anime