User Acquisition Manager

About the Role

Key Responsibilities

• Develop strategy and manage new user acquisition, and retargeting campaigns on paid social (i.e., Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e., Unity, Applovin, Vungle).
• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale.
• Develop relationships with advertising partners and networks to test new traffic sources.
• Drive innovation on game division level investments.
• Conduct industry research and present actionable findings.
• Work collaboratively with the creative team to support the creative direction of advertising assets to ensure top performance.

Requirements

• 3+ years experience in a performance marketing role.
• Demonstrated experience with campaign management on top ad networks/channels.
• Strong problem solving and critical-thinking skills, with experience working in a metrics-based environment.
• Experience and a desire to do both strategic planning and day-to-day execution/optimization.
• Outstanding communication and client skills, both written and spoken, to work effectively with studios.
• Outstanding ability to execute swiftly, with strong attention to detail.
• Ability to manage multiple projects simultaneously within tight deadlines.

Nice to Have

• Hands-on experience with SQL and/or advanced Excel skills with the ability to pull data from multiple sources.
• Experience using Tableau and/or other data visualization platforms.
• Experience working at a mobile gaming or app company.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• A world-class benefits package supporting and balancing the needs of our teams.
• Competitive salary range in California between $69,900 and $111,800 per year.
• Potential for bonuses, equity awards, and a full range of medical, financial, and other benefits.