Vice President Brand and Content

About the Role

Key Responsibilities

• Define and elevate a bold, differentiated brand narrative that elevates our positioning at the intersection of domain, data and AI.
• Lead global brand strategy and governance, ensuring consistency across regions, verticals, and digital platforms while enabling local and industry relevance.
• Champion the evolution of our brand architecture and visual identity to reflect our data and AI focus and innovation-led culture.
• Build high impact integrated corporate campaigns that elevate the EXL brand and can be extended across key geographies and vertical markets.
• Own and shape the brand voice and style guide for all written and visual EXL branded content.
• Oversee graphics team; responsible for delivering visually compelling brand marketing, web, video and sales materials.
• Build and lead a differentiated content and editorial strategy that amplifies our perspective on AI, data-led transformation, customer experience, and industry innovation.
• Shape and deliver thought leadership that influences enterprise buyers, CXOs, analysts, and media through whitepapers, PoVs, case stories, research, webinars, videos, podcasts, and other formats.
• Drive innovation in storytelling formats and platforms, ensuring a balance of authority, accessibility, and commercial relevance.
• Build and maintain standardized and compelling corporate presentations and other brand assets for use across channels.
• Lead a team responsible for driving executive visibility for the CEO and senior leaders through keynotes, LinkedIn, op-eds, and media engagements.
• Drive corporate press and analyst-facing positioning, messaging, and content to reinforce market leadership.
• Lead team responsible for executing over 100 global events, including thought leadership events, tradeshows, sponsored hospitality, roundtables, and digital events.
• Collaborate across various departments to deliver integrated campaigns aligned with strategic priorities.
• Ensure brand and content consistency across all digital assets, optimizing user engagement through data-driven content performance.
• Define and track content and brand performance KPIs, applying insights to improve storytelling and maximize impact.
• Connect macro trends in AI, tech, and consulting to strategic brand direction.
• Develop talent, inspire innovation, and foster a culture of curiosity and storytelling excellence.

Requirements

• 15+ years of progressive experience in B2B marketing, including leadership of brand and content in a tech or consulting environment.
• Deep familiarity with AI, data, analytics, and digital platforms.
• Proven success in evolving or transforming a global brand and narrative in alignment with business growth and innovation shifts.
• Track record of developing content strategies that influence senior stakeholders in enterprise buying cycles.
• Strong editorial judgment, creative acumen, and storytelling capability across written, visual, and digital formats.
• Deep understanding of digital marketing ecosystems, content analytics, SEO, and audience segmentation.
• Experience navigating high-growth, matrixed organizations; global mindset preferred.
• Bachelor's degree in marketing, Communications, or a related field; MBA or advanced degree is a plus.

Nice to Have

• Experience in high-growth, matrixed organizations.
• Global mindset and experience working across multiple regions.

Qualifications

• Bachelor's degree in marketing, Communications, or a related field.
• MBA or advanced degree is a plus.

Benefits & Perks

• Total rewards offered including bonuses, Paid Time Off, and region-specific benefits.
• Salary range from $190,000 to $250,000 depending on experience and location.