Vice President Channel Marketing

MITER Brands

Harrisburg, PA

Full Time

Executive

174k-215k

3 days ago

Job Description

About the Role

MITER Brands, one of America's largest and most respected suppliers of residential windows and patio doors, is growing—and we're looking for a visionary Vice President of Channel Marketing to help lead the way. This newly created role is a rare opportunity to shape the future of a high-impact marketing function at a company on the rise. As a key member of our Commercial leadership team, you'll lead a talented group of marketers to build and execute strategies that elevate our brand, deepen customer engagement, and drive measurable growth across our diverse channel ecosystem. The position will be based out of one of our Operations Support locations: Harrisburg, PA, Venice, FL, or Tacoma, WA.

Key Responsibilities

Develop a multi-year channel growth strategy that positions MITER Brands as the most valued window and door brand in America.
Collaborate across the organization to amplify the features and benefits of our business and product portfolio, maximize profitable market share, increase awareness and preference, drive growth, and enhance the customer experience.
Gain a deep understanding of all channel groups and relevant competitors to develop unique and effective product positioning statements.
Translate product roadmap and launch plans into purposeful campaigns and communications, ensuring channel marketing and tools are developed in coordination with the rollout timeline.
Create sales playbooks, portals, merchandising guides, and other channel-enablement tools that highlight and leverage the value-added benefits of MITER Brands.
Design and execute integrated marketing campaigns that amplify our product portfolio and drive awareness, preference, and loyalty.
Lead and develop a high-performing team of marketers focused on delivering category-leading content and customer experiences.
Implement strategic programs that deliver value to channel partners and unlock incremental revenue.

Requirements

10+ years of experience in channel, product, and brand marketing, ideally in a multi-brand, B2B2C environment.
Bachelor's degree in Marketing, Business, Communications, or related field (advanced degree preferred).
5+ years managing a national or global brand.
Proven track record of developing and executing marketing strategies that deliver results.
Strong leadership skills with a passion for mentoring and team development.
Strategic agility, creative problem-solving, and a data-driven mindset.
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Nice to Have

Advanced degree in Marketing, Business, Communications, or related field.

Qualifications

10+ years of experience in channel, product, and brand marketing.
Bachelor's degree in Marketing, Business, Communications, or related field.
5+ years managing a national or global brand.

Benefits & Perks

Coverage of health, wealth, and wellness for employee and eligible dependents.
Competitive salary and benefits package.
401k with company match.
Generous paid time off including vacation, personal days, and holidays.
Three comprehensive medical plan options, prescription, dental, vision.
Company paid life insurance, voluntary life insurance, supplemental hospital indemnity, critical illness, and accident insurance.
Company-paid short-term and long-term disability.
Employee Assistance Program, Teladoc, legal insurance, identity theft protection, pet insurance.
Team Member Discount Program, Tuition Reimbursement, Yearly Wellness Clinic.

Working at MITER Brands

MITER Brands, also known as MI Windows and Doors, Milgard, and PGT Industries, is an equal-opportunity employer. The company does not discriminate based on religion, race, creed, color, national origin, sex, age, disability, handicap, veteran status, sexual orientation, genetic information, or any other legally protected category.

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