Vice President, Client Segment Marketing

About the Role

Key Responsibilities

• Develop a deep understanding of the assigned client segment(s), including their needs, pain points, and decision-making behaviors.
• Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets.
• Leverage market research, client feedback, and data analytics to identify opportunities and refine marketing strategies.
• Partner with Product, Communications, and Research teams to ensure consistent messaging and alignment with business priorities.
• Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience.
• Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment.
• Design and execute multi-channel marketing campaigns, including digital, events, email, and account-based marketing (ABM).
• Partner with event teams to plan and execute client forums, webinars, and other segment-specific events.

Requirements

• 5-10 years of B2B marketing experience, preferably in financial services or a related industry.
• Proven experience developing and executing marketing strategies for defined client segments.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
• Highly analytical mindset and attention to key metrics.
• Ability to run experiments and continuous testing in order to optimize performance.
• Agile approach to growth marketing and the ability to punch through ambiguity.
• Overall track record of professional and academic success.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Experience in motivating teams while collaborating in a matrixed organization.

Nice to Have

• Experience in financial services or a related industry.
• Experience with digital marketing, events, and account-based marketing (ABM).

Qualifications

• Not explicitly specified, but implied: relevant marketing experience and a track record of success in similar roles.

Benefits & Perks

• Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
• Access to flexible global resources and tools for your life’s journey.
• Focus on health, personal resilience, and reaching financial goals.
• Generous paid leaves, including paid volunteer time, to support you and your family.