Vice President, Creative Strategy

About the Role

Key Responsibilities

• Serve as the senior lead on all seven-figure+ commercial opportunities, guiding pitch structure, narrative, and vision.
• Build high-impact presentations that integrate editorial IP, branded content, events, video, data, and media into unified, client-ready ideas.
• Act as the senior voice in the room with clients—leading brainstorms, proposals, and in-person meetings to close strategic deals.
• Develop storytelling frameworks and ideation tools to upskill the marketing team and create consistent, high-quality responses.
• Collaborate with editorial, brand marketing, and Studios teams to develop compelling proactive campaign ideas.
• Design and implement a forward-looking client partnership strategy that drives long-term revenue growth, brand affinity, and deeper engagement across priority accounts.
• Partner closely with Sales to lead high-stakes client meetings, uncover new opportunities, and position Business Insider as a strategic, consultative partner.
• Deliver exclusive previews of editorial series, tentpole events, and newsroom initiatives to unlock incremental opportunities and urgency with clients.
• Refine proactive marketing function focused on identifying whitespace, surfacing ideas outside of RFP cycles, and delivering quarterly go-to-market programs that differentiate our offering.
• Define success metrics, target account strategy, and team goals for proactive outreach and partnership development.
• Build and manage a cross-functional framework that connects Marketing, Sales, and the Newsroom for consistent, scalable collaboration.
• Partner with newsroom leaders to identify storytelling opportunities that align with client interests and category growth areas.
• Oversee the Marketing solutions and strategy team, identifying opportunities to streamline workflows and elevate creative output.
• Conduct process audits to improve pitch efficiency, production timelines, and team resourcing—especially around high-impact programs.
• Help evolve marketing team structure and focus, ensuring energy is spent on scalable, strategic opportunities over transactional work.
• Invest in team growth and development through coaching, strategic training, and leadership opportunities.
• Be an early adopter of AI technologies and have real-world examples of how those tools are creating efficiencies across workflows and creative processes.

Requirements

• 10+ years of experience in creative strategy, marketing leadership, brand partnerships, or content operations.
• Proven track record of winning and delivering large-scale programs across publishing, agency, or brand environments.
• Experience aligning sales, marketing, and editorial to build market-moving creative programs.
• Strategic fluency in brand storytelling, content marketing, editorial packaging, and media.
• Demonstrated experience integrating AI tools into pitch development or creative production workflows.
• Strong client presence and ability to lead C-level conversations with confidence and clarity.
• Experience managing and motivating high-performing teams with a focus on strategic output and growth.
• Highly collaborative, action-oriented, and energized by operational problem-solving and team development.

Nice to Have

• Experience in media or publishing industries.
• Knowledge of AI tools and their application in creative workflows.

Benefits & Perks

• Salary: $200,000 - $220,000 base salary + performance bonus (dependent on skills, experience, and competencies).
• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave.
• Comprehensive medical, dental, and vision insurance plans.
• Matched and vested 401k plan.
• Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs (EAP).
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more.