Vice President, Digital Health & Wellness

About the Role

Key Responsibilities

• Oversee integrated digital programs across social/digital media, influencer partnerships, content strategy and creation, digital advertising, and paid media activities such as SEO/SEM/email marketing.
• Lead digital strategy for pharmaceutical clients, driving patient and HCP engagement, brand awareness, and thought leadership initiatives.
• Ensure all digital content complies with FDA and industry regulations, managing legal, regulatory and medical review processes.
• Provide strategic counsel on digital innovation and emerging technologies (AI, VR, telehealth) to enhance engagement and patient care.
• Serve as the primary digital lead for key healthcare accounts, managing both day-to-day execution and long-term planning.
• Partner with PR and account leadership to align digital efforts with broader marketing and communications campaigns.
• Build and maintain strong client relationships, offering insights to leverage digital trends for measurable business impact.
• Mentor and lead cross-functional digital teams, ensuring skill development and execution of best-in-class campaigns.
• Direct the execution of data-informed, paid and organic campaigns across multiple digital platforms, including programmatic and influencer initiatives.
• Use analytics to measure KPIs (engagement, reach, ROI), optimize performance, and guide future strategies.
• Monitor evolving digital healthcare trends to identify opportunities for innovation and client differentiation.

Requirements

• 10+ years of experience in digital marketing and communications, with at least 5+ years focused on the pharmaceutical or healthcare industry.
• Proven experience developing and executing successful digital strategies for pharmaceutical clients, including patient engagement and HCP communications.
• Deep understanding of FDA and other regulatory guidelines related to digital pharmaceutical communications.
• Expertise in digital marketing channels, including social media, content marketing, digital advertising, analytics and integrated paid media.
• Strong leadership and team management experience, with a track record of building high-performing teams.
• Excellent client management skills, with experience leading senior-level client relationships.
• Strong analytical mindset with the ability to translate data into actionable insights and recommendations.
• Exceptional communication and presentation skills, with the ability to convey complex digital concepts to both internal and external stakeholders.
• Familiarity with pharmaceutical product launches, lifecycle management, and patient journey mapping.
• Experience in developing US, local market and global digital campaigns for pharmaceutical brands.

Nice to Have

• Basic/foundational knowledge of paid media and Artificial Intelligence tools.
• Experience with digital initiatives across social platforms such as Meta, LinkedIn, TikTok, Snapchat, YouTube.
• Desire to work in a diverse and inclusive organization and participate in culture initiatives, training, and employee resource groups.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Competitive benefits package
• Flexible hybrid work approach (in-office around four days a week)
• Professional development opportunities
• Mentorship programs with industry leaders
• Inclusive company culture fostering collaboration and innovation