Vice President, Digital Marketing Specialist, Global Client Group

About the Role

Key Responsibilities

• Define and implement a digital strategy and roadmap for institutional audiences, including UX and journey mapping across all digital touchpoints.
• Develop, implement, and maintain the digital customer acquisition funnel and lead generation strategy.
• Create a proactive, data-driven process to keep websites current and engaging for target audiences.
• Conduct competitive analysis and stay informed of the latest tools, innovations, and digital features to support brand leadership.
• Set benchmarks, success metrics, and perform data mining to suggest improvements for reaching target audiences.
• Oversee, manage, and execute digital marketing initiatives across channels including websites, portals, email, social media, and digital paid media (SEM, paid social, syndication, etc).
• Manage the client communications email calendar, standardize email campaign processes, and build and execute email campaigns such as promotional blasts, welcome campaigns, drip campaigns, newsletters, fund updates, invitations, and retention campaigns.
• Conduct A/B testing on email subject lines, content, timing, and design to optimize performance.
• Work with teams to optimize list generation, create and grow email subscriber lists, and identify data gaps for targeted marketing.
• Optimize website content and campaign landing pages for institutional audiences, collaborating with designers and content writers.
• Ensure compliance with legal/regulatory guidelines and data privacy laws (CAN-SPAM, GDPR, etc.) and firm standards.
• Monitor and report on campaign performance metrics such as open rates, CTRs, conversions, bounce rates, and unsubscribes, providing actionable insights.
• Work with teams to automate client engagement data for sales teams.
• Oversee digital marketing resources, define and document processes, manage budgets for maximum ROI, and communicate proactively with organizational partners.
• Serve as the team’s digital specialist, advising and guiding initiatives as needed.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 8+ years of experience in digital and email marketing roles.
• Experience working across digital mediums and with multi-channel content distribution.
• Proficiency with digital, email, and CMS platforms including Salesforce, Pardot, HubSpot, Google Analytics, Cvent, Seismic, or similar.
• Knowledge of HTML/CSS.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Strong knowledge of email best practices including deliverability, spam compliance, formatting, A/B testing, trigger, drip, and welcome campaigns, benchmarking, and performance analysis.
• A collaborative and problem-solving mindset.
• Attention to detail and strong organizational skills.

Nice to Have

• Experience with digital marketing tools and analytics platforms.
• Knowledge of legal and regulatory compliance related to digital marketing.

Qualifications

• Educational background in Marketing, Communications, or related field.
• Extensive experience in digital marketing roles.

Benefits & Perks

• Salary range of $180,000 - $200,000.
• Compensation includes a base salary and a short-term incentive program (cash bonus).
• Market-competitive cash compensation based on experience and industry standards.
• Brookfield’s commitment to a positive, safe, and respectful work environment.
• Diverse and inclusive workplace.