Vice President, Events Marketing - Fidelity Institutional & Asset Management Marketing

Fidelity Investments

Smithfield, RI

Full Time

Executive

123k-207k

15 days ago

Job Description

About the Role

The Vice President of Events Marketing leads a team responsible for the overall strategy for proprietary events, industry conferences, and webinar programs for Fidelity's intermediary and institutional clients. This role involves partnering with various stakeholders across Fidelity to leverage events as a key channel for client acquisition, retention, and brand awareness, and collaborating with teams to design, promote, and analyze event performance.

Key Responsibilities

Lead a team responsible for the overall strategy for proprietary events, industry conferences, and webinars targeting Fidelity's intermediary and institutional clients.
Partner closely with stakeholders across Fidelity Institutional, Institutional Wealth Management Services, and Asset Management to align event strategies with business priorities.
Collaborate with the Meeting & Events team, Sales, and Relationship Management leaders to ensure event/webinar strategies support business goals and provide value to the audience.
Work with Marketing, Segment Management/Business Enablement, and Enterprise Marketing teams to design agendas, promote events, and track and analyze performance.
Provide insights into how event strategies can drive strategic impact, product launches, thought leadership, and sales efforts.
Use marketing metrics to evaluate and improve the effectiveness of the events strategy, including lead conversion from engagement.

Requirements

Minimum Bachelor's Degree or advanced degree.
15+ years of experience in marketing or communications.
15+ years in progressive leadership roles.
Knowledge of financial services and/or investment products.
Intermediary or institutional market experience preferred.
Experience leading multi-faceted marketing projects through execution.
FINRA Series 7 and Series 24 licenses a plus or can be acquired while in the role.

Nice to Have

FINRA Series 7 and Series 24 licenses (if not already held).

Qualifications

Bachelor's Degree or advanced degree.
15+ years of experience in marketing or communications.
Experience in financial services or investment products.

Benefits & Perks

Comprehensive health care coverage and emotional well-being support.
Market-leading retirement plans.
Generous paid time off and parental leave.
Charitable giving employee match program.
Educational assistance including student loan repayment, tuition reimbursement, and learning resources.

Working at Fidelity Investments

Fidelity values a hybrid working model that blends onsite and offsite work experiences, emphasizing the importance of working onsite every other week in a Fidelity office. The company fosters a culture that balances business strategy with employee well-being and development.

Apply Now