Vice President, Events Marketing - Fidelity Institutional & Asset Management Marketing

Fidelity Investments

Merrimack, NH

Full Time

Executive

123k-207k

15 days ago

Job Description

About the Role

The Vice President of Events Marketing leads a team responsible for the overall strategy for proprietary events, industry conferences, and webinar programs for Fidelity's intermediary and institutional clients. This role involves partnering with various stakeholders across Fidelity to leverage events as a key channel for client acquisition, retention, and brand awareness, and ensuring the event strategy aligns with business goals and provides value to the audience.

Key Responsibilities

Lead a team responsible for the overall strategy for proprietary events, industry conferences, and webinar programs for Fidelity's intermediary and institutional clients.
Partner closely with stakeholders across Fidelity Institutional, Institutional Wealth Management Services, and Asset Management to leverage events as a key channel to deliver on business priorities.
Collaborate with the Meeting & Events team, Sales, and Relationship Management leaders to ensure event/webinar strategy aligns with business goals and is valuable to the audience.
Design and execute event agendas, promote events, and track and analyze event performance in partnership with teams across Marketing, Segment Management/Business Enablement, and Enterprise Marketing.
Provide insights into how the right event mix can help drive strategic impact, including supporting product launches, thought leadership, and sales efforts.
Harness marketing metrics to evaluate and increase the effectiveness of Fidelity's events strategy and convert engagement into leads.

Requirements

Minimum Bachelor's Degree or advanced degree.
15+ years of experience in marketing or communications.
15+ years in progressive leadership roles.
Knowledge of financial services and/or investment products.
Intermediary or institutional market experience preferred.
Experience leading multi-faceted marketing projects through execution.
FINRA Series 7 and Series 24 licenses a plus or can be acquired while in the role.

Nice to Have

FINRA Series 7 and Series 24 licenses.

Qualifications

Bachelor's degree or advanced degree
15+ years of experience in marketing or communications
15+ years in progressive leadership roles
Knowledge of financial services and/or investment products
Intermediary or institutional market experience preferred
Experience leading multi-faceted marketing projects

Benefits & Perks

Loan repayment program
Health insurance
Tuition reimbursement
Paid time off
Parental leave
Comprehensive health care coverage and emotional well-being support
Market-leading retirement
Charitable giving employee match program
Educational assistance including student loan repayment, tuition reimbursement, and learning resources

Working at Fidelity Investments

Fidelity values a hybrid working model that blends onsite and offsite work experiences, emphasizing the importance of onsite presence for business strategy and culture while also offering the benefits of remote work. Most hybrid roles require associates to work onsite every other week, Monday through Friday, in a Fidelity office.

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