Vice President, Franchise Marketing

About the Role

Key Responsibilities

• Manages direct reports who in turn manage the Digital, Omnichannel, AI, Access, Patient/APP, Strategic Accounts, Franchise Strategy and Operations, and Conference Planning teams.
• Responsible for 3-year strategic brand plan and annual tactical planning processes.
• Accountable for the brand's digital marketing strategic plan and tactical execution across audiences.
• Oversee, through direct reports, the brand's omnichannel & AI marketing strategy, operational effectiveness, and coordination of tactical inputs with in-line brand promotional leads.
• Oversee the execution of annual conference planning & coordination with core marketing and sales partners.
• Accountable for the brand's strategic plan and annual tactical plan execution for patient marketing, advanced practitioner, and access marketing.
• Ensure that the GPO strategic and tactical plan aligns with the overarching brand strategic plan.
• Communicate and ensure organizational alignment to the brand strategic plan.
• Ensure financial oversight, operate within budget, and provide updates throughout the year.
• Support the brand by conducting periodic, deep-dive market assessments and coordinate marketing mix analyses in collaboration with CSAO.
• Collaborate with CSAO to optimize market research affecting brand strategy and impact analyses.
• Manage the aggregate brand budget during review cycles and support ROI analysis.
• Engage with key customers and accounts to understand business dynamics and optimize channel decision-making.
• Oversee, through direct reports, the coordination of quarterly business review planning and process.
• Lead and oversee operational functions including contract processing, leadership coordination, talent review, calendar coordination, strategic evaluation of AI and Omnichannel approaches, and team communications.
• Ensure compliance with all laws, regulations, and policies governing conduct.
• Perform other duties as assigned.

Requirements

• BS/BA degree in related discipline with at least 21 years of related experience, or a Master's degree with 19 years of experience, or an equivalent combination of education and experience.
• Pharmaceutical marketing and/or strategic consulting experience.
• Leadership and cross-functional collaboration experience.
• Sales, sales management, and managed care experience (strongly preferred).
• Oncology experience (strongly preferred).
• Multi-channel or Omnichannel experience.
• Ability to develop strategic concepts and communicate them clearly.
• Cross-functional leadership skills to build consensus and drive decisions.
• High learning agility and understanding of marketplace factors affecting brand performance.
• Effective presentation and written communication skills.
• Knowledge of FDA regulations related to pharmaceutical promotion and experience with legal, medical, and regulatory review processes.
• Knowledge of reimbursement mechanisms for injectable and oral medications.
• Knowledge of managed care environment, including pharmacy and medical benefit design.
• Knowledge of access programs such as samples and vouchers.
• Project management skills.

Nice to Have

• Experience with sales management and managed care.
• Experience in oncology.
• Experience with multi-channel or omnichannel marketing.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• Base pay range of $351,000 - $408,000 annually, adjusted for geographic region and experience.
• Comprehensive employee benefits including a 401k plan with company contributions.
• Group medical, dental, and vision coverage.
• Life and disability insurance.
• Flexible spending accounts.
• Discretionary annual bonus or sales-based incentive plan.
• Opportunity to purchase company stock and receive long-term incentives.
• 15 accrued vacation days in the first year.
• 17 paid holidays including a winter shutdown in December.
• Up to 10 sick days annually.