Vice President, Head of Marketing

Resolute Investment Managers (Parent Company Of American Beacon Advisors)

Irving, TX

Full Time

Executive

5 days ago

Job Description

About the Role

The Vice President, Head of Marketing at American Beacon Partners (formerly Resolute Investment Managers) is responsible for developing and executing the firm's integrated marketing strategy to support growth, brand visibility, and asset management. The role involves coordinating marketing efforts across various internal teams and external partners, overseeing digital marketing initiatives, and ensuring alignment with the company's strategic priorities. The position is based in Irving, Texas, with a hybrid work arrangement, and requires collaboration with affiliates, subadvisors, and distribution partners to drive marketing campaigns and measure their effectiveness.

Key Responsibilities

Develops and executes firm-wide integrated marketing strategy to support growth in assets, advisor engagement, and brand visibility
Maintains and updates a marketing roadmap for ongoing enhancements to marketing efforts
Partners with distribution to align marketing goals with business priorities
Oversees marketing vendor relationships
Ensures efforts of Marketing department are aligned with the priorities of the firm and that sufficient resources are available
Oversees and coordinates marketing initiatives for focus products including product positioning, value-add campaigns, and sales enablement
Coordinates with Sales, Product Management and Asset Management to develop content strategy that spans thought leadership, video, social, and email campaigns targeting financial intermediaries
Oversees recurring production and distribution of marketing collateral
Leads digital marketing efforts including website management, marketing automation, CRM, and data analytics
Builds and manages dashboards to measure campaign ROI, channel performance, and sales activity metrics
Works closely with affiliates, subadvisors, and strategic distribution partners to design, execute, and measure targeted marketing campaigns
Collaborates with Compliance to ensure all information meets security and industry guidelines
Leads a team of marketers and external vendors/agencies, managing budgets and resource allocation
Provides feedback, mentoring, encouragement, and accountability to team members
Ensures reviews are completed on schedule and communicates organizational updates effectively

Requirements

Prior experience in financial services required
Prior experience in the asset management or wealth management industry and marketing to registered representatives in regional offices preferred
Excellent understanding of the investment business and the firm's products and services
Prior experience with channel and digital marketing
Interpersonal and team leadership skills with the ability to drive key decisions in a dynamic, fast-paced environment
Creativity and the ability to simplify complex investment ideas

Working at Resolute Investment Managers (Parent Company Of American Beacon Advisors)

American Beacon Partners values innovation, adaptability, and strategic growth. Recognized as one of the 'Best Places to Work in Money Management' for six consecutive years, the company fosters a collaborative and dynamic work environment that emphasizes professional development and organizational excellence.

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