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Vice President, Head of Marketing Operations Vice President, Head of Marketing Operations

Prudential Financial

Newark, NJ
Full Time
Executive
185k-251k
6 days ago

Job Description

About the Role

The Vice President, Head of Marketing Operations at Prudential Financial is responsible for leading and evolving marketing workflows that enhance productivity across the entire marketing lifecycle, from planning to execution. This role involves serving as a key connector across teams, especially with technology partners, to align on AI and marketing technology usage, ensure coordination across business units, and prevent duplication. The position offers an opportunity to shape a modern, global marketing function within a purpose-led, performance-driven organization, supporting business growth and operational excellence.

Key Responsibilities

  • Lead and evolve the Business Marketing Review (BMR) process to ensure marketing activity compliance with regulatory, legal, brand, and accessibility standards while reducing time-to-market.
  • Identify opportunities to simplify review and approval workflows by leveraging automation and clear frameworks to enable faster team operations without compromising quality or compliance.
  • Develop and manage core operational infrastructure such as content management, resource allocation, and internal service models to enable marketing teams to operate at scale.
  • Build repeatable models and toolkits to support global teams in executing campaigns more efficiently and consistently.
  • Lead a high-performing team of project managers responsible for cross-functional campaign delivery and strategic initiatives.
  • Drive talent, culture, and ethics initiatives to foster high-performing, inclusive, and agile teams built for scale.
  • Ensure robust governance and maintain strong relationships with Internal Audit, Risk, Compliance, and Legal partners.
  • Establish and monitor standards and accountability mechanisms for marketing operations and execution.
  • Partner with Technology, Data, and Digital teams to coordinate AI and MarTech integration, ensuring alignment, ROI, and reduced duplication.
  • Champion automation, workflows, and smart systems to simplify work processes and enable marketers to focus on high-impact activities.
  • Lead end-to-end budget planning, tracking, and reporting, ensuring transparency and strategic alignment.
  • Collaborate with global partners to optimize resource allocation and scalability across teams and regions.
  • Identify cost efficiencies and productivity levers through better planning, tooling, and vendor management.

Requirements

  • 10+ years of experience in marketing operations, project management, or strategic marketing roles within complex, global organizations, preferably in financial services.
  • Proven leadership experience managing high-performing teams and senior stakeholders in a matrixed environment.
  • Success in driving operational transformation and marketing acceleration through process redesign, tooling, and team enablement.
  • Deep understanding of marketing governance, compliance (including ADA), and operational best practices.
  • Strong analytical skills and comfort with performance metrics, budget management, and strategic reporting.
  • Experience with modern MarTech stacks, AI tools, workflow platforms, and collaboration with technology partners.
  • Track record of championing talent development, inclusion, and a performance-driven culture across global teams.
  • Ability to navigate ambiguity, solve complex problems, and lead change.
  • Excellent communication and storytelling skills with the ability to influence and align stakeholders at all levels.
  • Strong relationship-building skills and a collaborative mindset.

Nice to Have

  • Experience in financial services or similar complex, regulated industries.
  • Familiarity with AI and marketing technology integration.
  • Experience managing budgets and vendor relationships at a global scale.

Qualifications

  • Educational background is not explicitly specified, but extensive experience in marketing operations and leadership is required.

Benefits & Perks

  • Market competitive base salaries, with a yearly bonus potential.
  • Medical, dental, vision, life insurance, disability insurance, PTO, and leave of absences.
  • 401(k) plan with company match (up to 4%) and company-funded pension plan.
  • Wellness programs including up to $1,600 annually for personal wellbeing.
  • Work/Life Resources for parenting, housing, senior care, finances, pets, legal matters, education, mental health, and career development.
  • Education benefits for college enrollment and certificate programs.
  • Employee Stock Purchase Plan with shares purchased at 85% of the lower of two prices after one year of service.
  • Discretionary annual incentive program based on performance.

Working at Prudential Financial

Prudential Financial emphasizes diversity, inclusion, and gender equality, with initiatives such as Women's Initiatives to Grow, Network, and Share (WINGS). The company promotes flexible work arrangements, extensive parental leave, and child care benefits. Ratings indicate a supportive environment where women are treated fairly and the CEO supports gender diversity. The organization values a purpose-led, performance-driven culture that fosters innovation, collaboration, and employee development.

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Job Details

Posted AtSep 2, 2025
Salary185k-251k
Job TypeFull Time
ExperienceExecutive

Job Skills

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About Prudential Financial

Website

prudential.com

Location

Newark, NJ

Industry

Direct Life Insurance Carriers

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