Vice President Integrated Marketing - Goldenvoice

About the Role

Key Responsibilities

• Develop and execute comprehensive integrated marketing strategies that align with company objectives to drive ticket sales, brand growth, and new partnerships.
• Lead cross-functional marketing initiatives spanning digital, traditional, experiential, and partnership channels to deliver cohesive and impactful campaigns.
• Collaborate with senior leadership to establish marketing budgets, KPIs, and performance metrics, ensuring alignment with business goals and campaign effectiveness.
• Champion innovative, artist-first and fan-first experiences by driving fresh creative approaches, maintaining brand consistency, and identifying new marketing channels aligned with emerging consumer behaviors.
• Design and implement multi-channel marketing campaigns for large-scale concerts, leveraging both digital and traditional media to maximize reach and impact.
• Manage relationships with managers, talent agencies, record labels, and venues to identify and activate co-marketing opportunities that enhance campaign effectiveness.
• Oversee digital marketing efforts—including social media, email, influencer partnerships, and paid advertising—while driving content strategy across video, social, and experiential activations.
• Develop innovative promotional strategies that incorporate emerging platforms and technologies, and implement CRM and marketing automation tools to enhance customer engagement and internal efficiency.
• Build, mentor, and lead a high-performing marketing team, including senior integrated marketers, a social media manager, and a publicist, fostering alignment with overall business goals.
• Set performance expectations, provide coaching and development, and represent the marketing team at key concerts to support activations, evaluate audience engagement, and strengthen industry relationships.
• Establish measurement frameworks to track campaign performance, ROI, and customer acquisition costs.
• Analyze market trends, competitive landscape, and consumer behavior to inform strategic marketing decisions.
• Leverage data to optimize campaigns for performance and spend efficiencies, and present performance reports and strategic recommendations to executive leadership.

Requirements

• BA/BS Degree in Marketing, Communications, or related field; MBA preferred.
• 12+ years of progressive marketing leadership, including 8+ years in senior roles within the live events or music industry.
• Deep understanding of the concert promotion and live entertainment ecosystem.
• Proven track record of developing and executing integrated marketing campaigns that drive measurable results.
• Experience managing large-scale marketing budgets and leading teams of 15+ professionals.
• Established relationships within the music industry, media, and California entertainment community.
• Demonstrated success in creating revenue-generating collaborations and strategic partnerships.
• Expertise in digital platforms, social media strategy, and emerging marketing technologies.
• Strong analytical skills and fluency in marketing analytics tools and data visualization platforms.
• Excellent presentation and communication skills with the ability to influence at all levels.
• Skilled in project management, cross-team workflow optimization, CRM systems, and ticketing technology.
• Knowledge of brand management, public relations, and real-time communication strategies.

Nice to Have

• Advanced degree such as MBA.
• Experience with marketing automation tools and CRM systems.
• Established relationships within the California entertainment community.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 12+ years of progressive marketing leadership experience, including 8+ years in senior roles within the live events or music industry.

Benefits & Perks

• Medical, dental, and vision insurance.
• Paid holidays, vacation, and sick time.
• Company paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401(k) plan with a 3% employer match.
• Flexible spending and health savings account options.
• Wellness offerings.