Vice President, Marketing

About the Role

Key Responsibilities

• Lead the development and execution of RTI's enterprise-wide marketing strategy to drive growth across public and commercial sectors, aligning initiatives with institutional goals and market dynamics.
• Serve as a strategic partner to Growth, Solutions, and Executive leadership, ensuring marketing strategies are integrated, responsive, and positioned for measurable impact.
• Provide enterprise leadership across brand positioning, event strategy, and RTI's digital presence, including the external website, to reinforce reputation, reach, and visibility.
• Develop and lead a forward-looking, proactive strategy that builds RTI's presence as a mission-driven organization and trusted thought leader.
• Direct the work of core marketing sub-functions, including Promotion & Engagement Campaigns, Marketing Operations & CEP Client Data, Content Development & Website, and Conferences & Events.
• Leverage emerging technologies, including AI, predictive analytics, marketing automation, and dynamic content tools, to deliver personalized, data-driven engagement at scale.
• Drive the development and execution of an integrated thought leadership and content strategy, amplifying RTI's scientific expertise through white papers, webinars, conferences, and media engagement.
• Build and operationalize a marketing performance framework, integrating dashboards, KPIs, and real-time analytics to measure marketing ROI and support revenue forecasting.
• Cultivate and maintain relationships with key industry stakeholders, media, and strategic partners to elevate RTI's presence and influence in priority markets.

Requirements

• Bachelors level degree in Marketing, Business, or related field.
• 15 years of progressive B2B or B2G marketing experience.
• 5+ years in a senior leadership role.
• Proven ability to develop and execute integrated marketing strategies that drive brand growth, market share, and revenue across diverse channels and customer segments.
• Deep understanding of brand positioning, development, and governance to build strong, consistent, and differentiated brand equity.
• Strong ability to translate customer insights and market trends into actionable marketing strategies and compelling value propositions.
• Advanced understanding of AI and digital marketing capabilities, including predictive analytics, marketing automation, CRM integration, personalization, and conversational AI tools.
• Demonstrated ability to scale demand generation programs through integrated marketing campaigns, account-based marketing (ABM), and CRM-linked digital strategies.
• Strong planning, organization, critical and strategic thinking, and problem-solving skills.
• Excellent verbal and written communication skills, with the ability to influence internal and external stakeholders at all levels.
• Ability to lead through ambiguity, drive transformation, and scale marketing capabilities in a dynamic and fast-paced environment.

Nice to Have

• Experience managing marketing budgets with a focus on efficiency, prioritization, and measurable business results.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 15 years of progressive B2B or B2G marketing experience.
• 5+ years in a senior leadership role.

Benefits & Perks

• Competitive base salary with an anticipated range of $275,000 to $325,000.
• Generous paid time off policy, merit-based annual increases, and bonus opportunities.
• Robust recognition program.
• Insurance plans including health, dental, life, and disability coverage.
• Retirement savings options such as a 401(k) plan.
• Paid parental leave for all parents.
• Financial assistance with adoption expenses or infertility treatments.
• Financial reimbursement for education and developmental opportunities.
• Employee assistance program and other offerings to support work-life balance.