Vice President Marketing

About the Role

Key Responsibilities

• Help optimize print and digital ads, including page count, messaging, and discounting versus EDLP
• Oversee and engage with CPG and other Non-Endemic Business partners to participate in the retail Media Network through 3rd party monetization suppliers and internal resources
• Drive monetization efforts through aligning merchant led initiatives and shopper marketing with monetization assets and platforms
• Develop roadmap to evolve the FD App and Smart Coupons program to increase long term loyalty and customer retention
• Increase identifiable customer base, 1st party data capture and grow monetizable assets
• Develop the roadmap for personalization to increase customer relevancy
• Manage all 3rd Party relationships within Loyalty, eCommerce and Retail media and help identify new strategic and business partners to expand and evolve the monetization enterprise
• Create and manage annual/monthly expense budgets and revenue goals, ensuring all activities are executed on time and on budget
• Build a clear and defined customer experience strategy that is focused on the customer and adapt marketing strategies and tactics to satisfy their needs
• Build support for the effectiveness and efficiencies of marketing ROI; leverage best practices technology to drive and improve results
• Develop strategic staffing plan for the functional area and build a high performing team of professionals
• Inspire and mentor team to implement a shared vision and create a top-notch marketing organization
• Determine strategic direction with third party vendors and advertising agencies, assessing their potential value to Family Dollar
• Leverage best practice knowledge and benchmarking to support strategic plans

Requirements

• Bachelor's Degree
• Minimum 10+ years of marketing experience in Retail and CPG
• Excellent communication skills - both verbal and written - at all management levels
• Experience selling or buying retail media
• Ability to build bridges and alliances with business partners, managing expectations and communicating strategies and tactics
• Proven track record of growing revenue streams and developing retail media monetization
• Extensive experience in loyalty programs within Retail/Consumer business, delivering measurable increases in customer retention, loyalty, and share of wallet
• Experience designing and using analytics to make fact-based decisions that improve marketing effectiveness and efficiency
• Expertise in managing agency relationships, strategic alliance development, and strategic planning
• Strong change management skills to support marketing transformation
• Strong financial and commercial acumen, problem-solving, multi-tasking, and prioritization skills
• Sense of urgency to implement strategic ideas and action plans quickly
• Personal leadership and sound judgment, with experience attracting, hiring, and retaining qualified marketing professionals
• Technical skills: Intermediate to advanced knowledge of Microsoft Office applications including Excel, Word, PowerPoint, and Outlook

Nice to Have

• Experience in retail media monetization and retail marketing strategies
• Experience with e-commerce platforms such as UberEats and Instacart

Qualifications

• Bachelor's Degree
• 10+ years of marketing experience in Retail and CPG

Benefits & Perks

• Full-time position with salary estimated between $145K - $175K per year