Vice President, Marketing

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company's business goals and drive growth.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and excellence.
• Oversee the development and execution of brand strategies to enhance brand awareness, positioning, and loyalty.
• Conduct in-depth market analysis to identify opportunities, trends, and the competitive landscape, and adjust strategies accordingly.
• Design and oversee integrated marketing campaigns across multiple channels, including digital, social media, PR, and traditional media.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Collaborate with cross-functional teams, including sales, product development, and finance, to ensure alignment and support for marketing initiatives.
• Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing efforts and make data-driven decisions.
• Stay abreast of industry trends, emerging technologies, and best practices to drive continuous improvement and innovation in marketing strategies.
• Provide regular updates and reports to the executive team and board of directors on marketing performance, insights, and strategic recommendations.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related field with 15+ years of related experience.
• 7+ years of making management decisions.
• Experience in developing and executing marketing strategies that drive growth and brand equity.
• Strong business acumen and leadership skills.
• Technical/Functional Skills including Market Strategy, Campaign Management, Digital Marketing Tools, Market Research, KPI Tracking, and Project Management.
• Behavioral Skills such as Effective Communication, Interpersonal Skills, Attention to Detail, Decision Making, Problem-Solving, and Continuous Learning.

Nice to Have

• Certified Marketing Executive (CME) is preferred.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 15+ years of related experience.
• 7+ years of management decision-making experience.

Benefits & Perks

• Comprehensive and best-in-class benefits package including paid time off for holidays, vacation, sick and personal days.
• Paid parental leave, mental health services, and more.
• Target salary range of $160,000.00 - $200,000.00 annually.
• Bonuses and additional benefits for full-time roles.
• Access to Ryan Specialty Total Rewards program.