Vice President, Marketing - Aramark

Aramark

Philadelphia, PA

Full Time

Executive

5 days ago

Job Description

About the Role

The Vice President, Marketing at Aramark is a visionary enterprise leader responsible for architecting and amplifying Aramark's value proposition across strategic client segments. Reporting to the Chief Growth Officer, this executive will shape Aramark's market-facing brand strategy, drive client and consumer engagement, and deliver measurable business impact. This highly visible role will champion innovation, elevate brand equity, and position Aramark as an indispensable partner across all lines of business.

Key Responsibilities

Serve as the chief marketing architect for the strategic growth team, crafting a compelling and scalable value proposition tailored to large, cross-LOB clients.
Design and execute engagement strategies that build loyalty and drive measurable outcomes across client organizations and end users.
Lead the development and execution of brand campaigns that showcase Aramark's innovation, capabilities, and impact.
Build and implement communication plans that ensure message clarity, consistency, and resonance across stakeholder groups.
Monitor market trends and emerging competitors to inform go-to-market strategies and product innovation.
Collaborate with cross-functional teams and client executives to incubate and launch new offerings that meet evolving client needs.
Deliver actionable insights to inform strategic decisions, solution design, and executive engagements.
Act as a strategic advisor to the growth team, LOBs, and executive leadership, supporting market expansion and solution innovation.
Build strong partnerships with strategic clients and internal teams to align marketing initiatives with business objectives.
Recruit, develop, and lead a high-performing marketing team, fostering a culture of creativity, strategic insight, and entrepreneurial drive.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred.
15+ years in progressive marketing leadership, ideally within complex, multi-unit organizations.
Proven success in B2B strategy, brand leadership, and client engagement with large enterprise clients.
Experience influencing cross-functional teams and driving outcomes without direct authority.
Strong executive communication and strategic relationship management skills.
Analytical mindset with ability to translate data and insights into business impact.
Demonstrated success launching and scaling market-differentiating products or services.
Skilled in leading decentralized teams in matrixed, high-growth environments.
Deep understanding of competitive dynamics in service-based industries (e.g., B2B services, tech, healthcare, industrial).

Nice to Have

Experience within complex, multi-unit organizations.
Experience in industries such as B2B services, technology, healthcare, or industrial sectors.
Ability to influence and lead without direct authority.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.
MBA preferred.

Benefits & Perks

Not explicitly specified in the description.

Working at Aramark

Our Mission is rooted in service and united by our purpose, striving to do great things for each other, our partners, our communities, and our planet. We believe every employee should enjoy equal employment opportunity and participate fully in all aspects of the company. We serve millions of guests daily through food and facilities in 15 countries, fostering a culture of service, growth, and professional development. We focus on helping employees reach their full potential and creating a great place to work.

Apply Now