Vice President Marketing

About the Role

Key Responsibilities

• Develop and implement marketing strategies that support the company's growth objectives and enhance brand awareness in the neurology and neurostimulation markets.
• Conduct thorough market research to identify trends, opportunities, and the competitive landscape, utilizing insights to inform marketing strategies.
• Lead the planning and execution of product launches, ensuring effective communication and positioning in the market.
• Identify and target key market segments to optimize marketing efforts and ensure tailored messaging for different customer groups.
• Oversee brand development and ensure consistent messaging across all marketing channels.
• Drive digital marketing initiatives, including SEO, SEM, social media, and content marketing to increase online visibility and engagement.
• Manage and mentor the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Collaborate with research and development teams to formulate product development strategies.
• Work with key opinion leaders, salesforce, and clinical partners to create impactful plans for customer targeting, messaging, and product launches.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10-12 years of experience in marketing, with significant experience in a startup environment.
• Proven track record of developing and executing successful marketing strategies in the neurology or neurostimulation field.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and interpersonal skills.
• Experience with digital marketing tools and platforms.
• Ability to lead and inspire a team.
• Experience managing a multi-hundred-million-dollar business in a competitive market.
• Experience developing and launching into new markets.
• Downstream and upstream marketing experience in a highly competitive medical device market.
• Ability to work in hospitals, operating rooms, clinics, and surgical centers.
• Willingness to travel domestically and internationally up to 50%.
• Strong decision-making, organizational, and prioritization skills.

Nice to Have

• Prior neuromodulation experience.
• MBA degree.
• Experience in medical device or biotech marketing.

Qualifications

• 8+ years of post-MBA experience in medical device or biotech marketing, or 10+ years in medical device or biotech marketing.

Benefits & Perks

• Full-time position with standard Monday through Friday hours, with occasional evening and weekend work.
• Remote work out of Lake Oswego, OR.
• Opportunity to lead a strategic division in a global company.