Vice President, Marketing

About the Role

Key Responsibilities

• Managing media, Field Marketing, and conversion efforts targeting families across approximately 75-100 parent-pay camp locations through an annual launch and promotion plan.
• Driving acquisition through full-funnel strategies, including traditional performance marketing, zero-click content, social engagement, audience-building, and owned channels.
• Building brand distinctiveness and salience in target markets through content, engagement, and community presence.
• Deploying customer and market intelligence to inform new-site acquisition, growth planning, and local tactics.
• Owning website content and performance (lead generation and enrollment) across B2C and B2B business lines.
• Managing all critical customer communications including engagement, program logistics, and renewal processes.
• Supporting the growth of Galileo X, the emerging B2B (school and district) business line, offering summer enrichment and curriculum licensing.
• Leading a small marketing team (~3-4), a Revenue/Enrollment team (~2-3 plus seasonal staff), and managing external agencies (paid media, web, MarTech).
• Creating, owning, and improving a holistic marketing plan aligned with organizational growth targets.
• Defining and managing KPIs that integrate strategy and performance across channels, adjusting as needed.
• Contributing to organizational leadership as a member of the executive team, influencing strategy, culture, and staff development.
• Overseeing development of creative content to support marketing and communications priorities.
• Guiding local engagement efforts in field marketing and community activation to maximize local presence and partnerships.
• Managing all customer communications from engagement to logistics to renewals, ensuring clarity and delight.

Requirements

• 10+ years of progressive leadership in B2C marketing roles.
• At least 3 years at the Senior Director level or higher, managing teams and external agencies.
• Proven track record of leading full-funnel marketing in a high-growth environment.
• Expertise in acquisition, conversion optimization, and customer journey management.
• Strong analytical background with experience building and using KPIs to drive decisions.
• Demonstrated success in brand-building, content strategy, and community engagement.
• Familiarity with multi-site and seasonal marketing tactics is a plus.
• Experience marketing education, travel, or family/kid-related services is a plus.

Nice to Have

• Experience with multi-site and highly seasonal marketing tactics.
• Experience marketing education, travel, or other family and kid-related services.

Qualifications

• 10+ years of progressive leadership in B2C marketing roles.
• At least 3 years at the Senior Director level or higher, managing teams and external agencies.
• Proven success in full-funnel marketing, brand-building, and community engagement.
• Strong analytical skills with experience in KPI-driven decision making.
• Experience with multi-site and seasonal marketing tactics is a plus.
• Experience marketing education, travel, or family/kid-related services is a plus.

Benefits & Perks

• No-cost medical insurance for employees with options to add dependents at cost.
• Vision and Dental Insurance.
• 401k benefits after 1 year of employment.
• Flexible Paid Time Off with no limits, encouraging employees to rest and recharge.
• Unlimited free camp for your child(ren) or two free weeks as a gift.
• Friends and Family Discount for Galileo Camps.
• Priority scholarship nominations for Galileo Camps.
• Generous parental leave and extensive support with leave planning.
• Employee Assistance Program, options for life insurance, and more.
• Remote work location possible in California, Colorado, Illinois, Massachusetts, Texas, North Carolina, New York, or Washington.
• Hybrid office and work-from-home policy for employees in the San Francisco Bay Area.
• Schedule & Time Commitment: Full-time, approximately 40 hours per week, with some travel and camp site visits during summer.