Vice President Marketing

About the Role

Key Responsibilities

• Provide strategic leadership of marketing, including development and implementation of cohesive marketing and digital marketing plans to increase brand awareness, deepen relationships, drive loyalty, and expand membership.
• Monitor and measure the impact of marketing initiatives and campaigns to ensure alignment with organizational goals and objectives.
• Lead the development of strong creative content to reach key demographics across all channels, including digital, web, and social media.
• Collaborate with Executive Management to address community relations and corporate communication needs, issues, and crisis response.
• Analyze market data to proactively address competitive challenges, opportunities, and trends.
• Build productive relationships with media and stakeholders through effective public relations strategies.
• Empower staff to creatively deliver on marketing plan requirements and individual goals.
• Monitor and ensure compliance with regulations pertaining to marketing practices, policies, and procedures.
• Develop and manage the annual marketing budget.
• Manage vendor and business partner performance and relationships.

Requirements

• Requires ten (10) years of directly related marketing and digital marketing experience, preferably in the financial services industry.
• Minimum of eight (8) years of leadership experience.
• Bachelor's degree in Marketing, Communications, or relevant field required; Master's degree preferred.
• Strong experience managing promotional projects, including paid advertising and digital marketing campaigns.
• Expertise in display advertising, affiliate marketing, mobile marketing, search engine optimization, search engine marketing, and social media.
• Advanced knowledge of digital marketing tools, data, and web analytics.
• Strong understanding of current online member acquisition channels.
• Polished leadership, communication, and interpersonal skills.
• Executive-level writing, project management, presentation, and critical thinking skills.
• Ability to interact effectively with individuals at all levels, including the Board of Directors, maintaining professionalism, confidentiality, and neutrality.
• Collaborative mindset with the ability to build and grow a highly agile marketing team.

Nice to Have

• Master's degree in a relevant field.

Qualifications

• Bachelor's degree in Marketing, Communications, or relevant field
• Minimum of 8 years of leadership experience
• 10 years of related marketing and digital marketing experience

Benefits & Perks

• Profit sharing
• Paid holidays
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching
• Annual wellness benefit
• Education assistance
• Employee loan discounts
• Staff incentive variable pay (bonus)