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Vice President Marketing

Emerson

Elyria, OH
Full Time
Executive
1 day ago

Job Description

About the Role

Join an industry leader as the Vice President of Marketing in Elyria, OH, where you will be the strategic architect and executive driver behind the marketing and brand evolution of three iconic professional tool brands—RIDGID, Greenlee, and Klauke. Based in Elyria, Ohio, this high-impact leadership role is central to shaping the global voice of the most trusted names in the mechanical, electrical, and plumbing tool market. You'll lead all facets of marketing—digital strategy, brand management, integrated campaigns, product launches, and customer engagement programs—with a focus on turning business objectives into bold, market-winning actions. Professional Tools is a global leader committed to innovation, performance, and quality, empowering the skilled trade's workforce to solve industry challenges.

Key Responsibilities

  • Define and lead the end-to-end outbound marketing strategy for RIDGID, Greenlee, and Klauke, ensuring alignment with overall business goals
  • Champion a customer-centric approach across the organization, bringing marketing insights to the forefront of strategic decisions
  • Lead, mentor, and develop a high-performing, cross-functional marketing team of digital, brand, and integrated marketing specialists
  • Full global marketing budget ownership, ensuring strategic allocation of resources across digital, brand, media, and engagement initiatives to improve ROI
  • Own the development and execution of integrated marketing plans that drive awareness, engagement, and conversion across channels
  • Lead all product commercialization efforts, from strategic launch planning to multi-channel campaign delivery
  • Partner with product management and sales teams to ensure effective positioning and messaging that resonates with our professional audience
  • Lead paid media, PR, brand campaigns, and customer engagement programs—including trade shows and industry events
  • Serve as a steward of internal communications, driving pride in our brands by ensuring employees are informed, inspired, and aligned around new product launches, trade show initiatives, and brand achievements
  • Own and evolve the intranet as a central hub that builds connections, celebrates success, and drives pride in our company
  • Drive the evolution of our digital ecosystem from website UX and e-commerce optimization to email automation, analytics, and SEO
  • Lead vendor and technology partner management, contract negotiations, and digital platform strategy
  • Build digital journeys that drive conversion by leading all aspects of the customer experience strategy, roadmap development, and performance analytics
  • Develop and maintain robust dashboards to show KPIs around demand generation, conversion, brand equity, and customer satisfaction
  • Leverage data and analytics to continuously optimize digital content, tools, and campaigns, ensuring measurable impact

Requirements

  • MBA or equivalent experience, with a concentration in Marketing, Analytics, or Business Strategy preferred
  • 12 years+ of experience, inclusive of 7+ years in senior leadership roles with a track record of building and scaling modern marketing organizations
  • Ability to translate strategy into action, lead cross-functional teams, and deliver high-impact results
  • Deep understanding of digital marketing platforms, analytics, e-commerce ecosystems, and integrated campaign planning
  • Exceptional interpersonal and communication skills, capable of influencing across executive leadership and operational teams
  • Experience with trade-focused brands or products in industrial or manufacturing markets is a strong advantage

Nice to Have

  • Experience with trade-focused brands or products in industrial or manufacturing markets

Qualifications

  • MBA or equivalent experience, with a focus on Marketing, Analytics, or Business Strategy

Benefits & Perks

  • Flexible, competitive benefits plans including medical insurance, dental, and vision coverage
  • Employee Assistance Program, 401(k), tuition reimbursement
  • Employee resource groups, recognition programs
  • Flexible time off plans, including paid parental leave, vacation, and holiday leave

Working at Emerson

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. We invest in your success through mentorship, training, and leadership opportunities. We recognize the importance of employee wellbeing, offering flexible, competitive benefits to meet physical, mental, financial, and social needs, including medical plans, dental, vision, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and flexible leave policies.

Apply Now

Job Details

Posted AtSep 5, 2025
Job CategoryMarketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceExecutive

Job Skills

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About Emerson

Website

emerson.com

Company Size

10000+ employees

Location

Elyria, OH

Industry

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing

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