Vice President Marketing - Specialty Rental (NTE) - Pasadena, TX

Atlas Copco Process Equipment Co., Ltd.

Pasadena, CA

Full Time

Executive

9 days ago

Job Description

About the Role

The Vice President Marketing for Specialty Rental (NTE) at Atlas Copco in Pasadena, TX, is responsible for driving the expansion and growth of the NTE business through strategic marketing initiatives. The role involves developing and executing marketing strategies, supporting geographic expansion, managing digital marketing efforts, product marketing, brand management, and price management. The position requires leadership within a collaborative, innovative, and results-driven environment, with a focus on exploring new business models, markets, and customer engagement to ensure long-term success and market positioning.

Key Responsibilities

Develop and lead the overall NTE marketing strategy to reach its full potential in flow and water treatment.
Initiate rental ladder initiatives to professionalize the sales process and guide customers to higher value offers.
Explore and implement new business models such as Agility and Performance Rentals to retain customers and increase customer base.
Collaborate with Atlas Copco Brand to realize post-acquisition synergies and drive cross-selling initiatives.
Identify, assess, and support geographic expansion opportunities, especially in underdeveloped areas in the US.
Support customer segmentation, competitor benchmarking, and market analysis to refine value propositions and product positioning.
Lead marketing campaigns across various channels, track performance, and adjust strategies as needed.
Optimize digital platforms to capture online demand and establish additional revenue streams.
Create and manage sales efficiency tools such as R-PSM, CPQ, Showpad, SharePoint, etc.
Define master specifications for local products and develop go-to-market strategies for all products.
Maintain product documentation and develop compelling product messaging and positioning.
Continuously enhance NTE brand awareness and market positioning.
Develop a systematic price management process aligned with divisional benchmarks.
Become an active member of the regional management team, driving sustainable profitable growth.

Requirements

Strong drive towards business results with a proven track record of successful execution.
Proven passion for creativity and innovation leading to growth solutions.
High level of leadership and communication skills.
Solid marketing experience including strategy development, product management, and pricing.
Ability to empower teams and build trustworthy, fair relationships.
Strong leadership skills with good people management experience.
Customer-centric mindset with an understanding of customer needs.
Team player and diplomat capable of uniting team members, stakeholders, and customers.
Solution-oriented manager who can translate mission into strategy and action.
Methodic, structured, and adaptable with planning, organizing, and prioritization skills.
Innovative mindset with a positive, flexible, and responsive approach.

Nice to Have

Experience with digital marketing tools and platforms.
Experience in industrial or rental markets.

Qualifications

Relevant leadership and marketing experience in a similar role.
Proven ability to lead strategic initiatives and teams.

Benefits & Perks

Excellent compensation package including a flexible benefits plan.
Health, dental, and vision insurance.
Paid time off, Life & Disability Insurance.
Support for well-being through team events and programs.
Global mobility opportunities and individual learning support (e.g., LinkedIn Learning).
Onboarding program at North America headquarters.

Working at Atlas Copco Process Equipment Co., Ltd.

Atlas Copco fosters a learning culture that supports growth through individual development opportunities, feedback, internal mobility, and global project assignments. The environment emphasizes inclusivity, innovation, empowerment, and energizing teams to achieve sustainable profitable growth.

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