Vice President Marketing - Specialty Rental (NTE) - Pasadena, TX

About the Role

Key Responsibilities

• Develop and lead the overall NTE marketing strategy to reach its full potential in flow and water treatment.
• Initiate rental ladder initiatives to professionalize the sales process and guide customers to higher value offers.
• Explore and implement new business models such as Agility and Performance Rentals to retain customers and increase customer base.
• Collaborate with Atlas Copco Brand to realize post-acquisition synergies and drive cross-selling initiatives.
• Support geographic expansion opportunities, especially in underdeveloped areas in the US.
• Conduct market research to identify market opportunities, customer requirements, and competitor benchmarking.
• Initiate marketing campaigns across various channels, track performance, and adjust strategies as needed.
• Lead the sales efficiency process through territory management and support the PGA process.
• Optimize digital platforms to capture online demand and establish additional revenue streams.
• Create and manage sales efficiency tools like R-PSM, CPQ, Showpad, SharePoint, etc.
• Define product specifications, develop go-to-market strategies, and maintain product documentation.
• Continuously enhance NTE brand awareness and market positioning.
• Develop systematic price management processes and implement pricing strategies.
• Participate actively in the regional management team to drive sustainable profitable growth.
• Explore new ideas, business concepts, and technologies to increase relevance and customer engagement.
• Inspire and align employees, foster a growth mindset, and promote innovation across teams.

Requirements

• Strong drive towards business results with a successful track record of execution.
• Proven passion for creativity and innovation leading to growth.
• High level of leadership and communication skills.
• Solid marketing experience including strategy development, product management, and pricing.
• Ability to empower teams and build trustworthy relationships.
• Demonstrated good people management skills.
• Customer-centric mindset with understanding of customer needs.
• Team player and natural diplomat capable of uniting team members, customers, and stakeholders.
• Solution-oriented manager with the ability to translate mission into strategy and action.
• Methodic, structured, and organized with the ability to plan, prioritize, and adapt.
• Innovative mindset with a positive, flexible, and responsive attitude.

Nice to Have

• Experience with digital marketing platforms and tools.
• Experience in expanding into new geographies and segments.
• Familiarity with rental industry or industrial markets.

Qualifications

• Experience in leadership roles with a focus on marketing and business growth.
• Proven ability to develop and execute marketing strategies.
• Strong communication and team management skills.

Benefits & Perks

• Learning culture with individual development opportunities such as LinkedIn Learning, internal job portal, and global projects.
• Onboarding program at North America headquarters.
• Support for well-being through team events and programs.
• Excellent compensation package including flexible benefits plan.
• Health, dental, and vision insurance.
• Paid time off, life and disability insurance.
• Position based in Pasadena, TX with some travel required.