Vice President of Digital Marketing

About the Role

Key Responsibilities

• Develop and lead integrated digital strategies aligned with growth goals.
• Collaborate with GTM Leadership to enhance digital channels supporting As-a-Service initiatives.
• Streamline programs, teams, and technology for optimal results.
• Manage multi-channel marketing across search, SEO, paid media, email, and retargeting.
• Drive engagement to Pega.com and digital experiences for clients, partners, and influencers.
• Work with creative and product teams to deliver impactful digital content.
• Oversee content deployment and CRO programs to boost lead generation.
• Align CRM and marketing automation with strategic goals and coordinate platform enhancements.
• Create frameworks to track digital engagement and use insights to improve marketing and sales performance.
• Support Sales with digital engagement data and GenAI tools, enabling content sharing via self-service landing pages.
• Champion innovation and AI experimentation in digital marketing and promote adoption of new tools and methodologies.
• Mentor digital teams and foster cross-functional collaboration.
• Build strong agency and vendor partnerships.
• Manage digital marketing budget to meet KPIs and maximize ROI.
• Strengthen relationships with internal and external stakeholders to drive digital growth.

Requirements

• Proven work experience as a VP of Digital Marketing, Marketing Director, or similar senior role in a B2B GTM organization with at least 8+ years of managerial experience.
• Track record of effectively partnering and collaborating in the execution of integrated, multi-channel marketing and sales programs.
• Extensive depth in digital marketing, including leading digital marketing channel teams.
• Strong knowledge of digital B2B media and marketing tools and best practices.
• Experience leading media campaigns, including optimization across paid media/advertising, search marketing, SEO, inbound digital, and email channels.
• Excellent leadership, communication, and project management skills.
• Ability to develop reporting strategies, analyze engagement data, identify strategic insights, and make data-driven decisions.
• Strategic mindset with the ability to make difficult decisions and prioritize projects effectively.
• Willingness to be in the Pegasystems Waltham HQ office 3 days a week.

Nice to Have

• Experience with AI technologies and experimentation in digital marketing.
• Familiarity with marketing automation and CRM platforms.

Qualifications

• At least 8+ years of managerial experience in digital marketing leadership roles.
• Experience in a B2B GTM organization.

Benefits & Perks

• Gartner Analyst acclaimed technology leadership across our categories of products.
• Continuous learning and development opportunities.
• An innovative, inclusive, agile, flexible, and fun work environment.
• Competitive global benefits program including pay, bonus incentives, and employee equity.