Vice President of Digital Marketing and Growth

About the Role

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
• Lead customer acquisition through various digital channels including SEO, SEM, Paid Social, SMS, Push, email marketing, and partnerships.
• Optimize conversion funnels and user journeys to maximize customer acquisition, retention, and monetization efficiency.
• Lead overall marketing operations including web production, email production, digital design, digital copy, digital analytics, and paid media buying.
• Oversee the selection, implementation, and optimization of marketing technology tools to enhance digital marketing efforts.
• Manage marketing data and analytics, ensuring accurate reporting and insights for decision-making.
• Lead enterprise-wide personalization efforts across all digital mediums.
• Lead and inspire a high-performing digital marketing team of 75-80 people, fostering collaboration and innovation.
• Drive digital growth by managing cross-functional teams and ensuring seamless execution of digital initiatives.

Requirements

• Bachelor's or master's degree in marketing, Business, or a related field.
• Proven experience developing and executing successful digital marketing strategies.
• Strong strategic thinking and ability to align digital initiatives with business objectives.
• In-depth knowledge of digital marketing channels including SEO, SEM, social media, email marketing, and content marketing.
• Experience in selecting, implementing, and optimizing marketing technology tools.
• Proficiency in managing marketing data and analytics for data-driven decision-making.
• Demonstrated ability to lead and inspire high-performing digital marketing teams.
• Experience in developing and managing digital marketing budgets.
• Excellent communication skills to articulate complex digital strategies and insights.
• Proficiency in using marketing technology platforms such as automation tools, CRM, and analytics platforms.
• Experience with SEO and SEM tools, CMS platforms, email marketing platforms, web analytics, and A/B testing tools.
• Knowledge of digital advertising platforms like Google Ads and Facebook Ads.
• Proficiency in CDP systems, basic understanding of HTML, CSS, and JavaScript, and knowledge of data privacy regulations.
• Minimum 12 years of digital experience with at least 8 years in digital management and proven success in senior digital marketing roles.

Nice to Have

• Experience with web development collaboration (HTML, CSS, JavaScript).
• Experience working with data privacy regulations and compliance.

Qualifications

• Bachelor's or master's degree in marketing, Business, or a related field.
• Proven experience in digital marketing strategy development and execution.
• Minimum 12 years of digital experience, with at least 8 years in digital management.
• Experience in senior digital marketing roles with a successful track record.

Benefits & Perks

• Comprehensive health and welfare benefits including medical, dental, vision, and life insurance.
• Flexible spending accounts, disability insurance, and paid time off.
• Parental leave, paid holidays, and volunteer wish day.
• 401(k) with employer match.
• Legal and identity theft protection, voluntary income protection benefits.
• Wellness program and Employee Assistance Program.