VICE PRESIDENT OF MARKETING

About the Role

Key Responsibilities

• Define, lead, and execute the company's enterprise marketing strategy in alignment with overall corporate objectives and market conditions.
• Develop and oversee the company's brand positioning, storytelling, and voice to ensure consistency and strength across all properties and channels.
• Establish long-term and short-term marketing goals that drive demand, brand recognition, guest engagement, and profitability.
• Partner with executive leadership to integrate marketing strategies into the broader commercial plan, ensuring alignment with Sales, Revenue, Digital, and Operations.
• Oversee digital marketing, content strategy, and paid media campaigns to drive awareness, direct bookings, and market share.
• Lead CRM, loyalty, and guest engagement programs that strengthen long-term customer relationships.
• Recruit, mentor, and inspire top marketing talent, fostering a high-performance culture rooted in creativity, accountability, and continuous learning.
• Oversee enterprise-wide marketing analytics, measuring ROI, campaign effectiveness, and brand health.
• Evaluate and implement enterprise-level marketing technologies to enhance performance and efficiency.
• Provide marketing leadership in due diligence, onboarding, and integration of new hotels into the portfolio.

Requirements

• 10+ years of progressive marketing leadership experience, including 5+ years in senior multi-property or corporate roles within hospitality, travel, or lifestyle brands.
• Demonstrated success in driving brand growth, demand generation, and market positioning in both branded and independent hotel environments.
• Proven experience influencing executive-level decisions and working directly with ownership groups.
• Strong track record of building, leading, and developing high-performing marketing teams.
• Bachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred.
• Deep expertise in hospitality marketing, brand strategy, and digital marketing.
• Exceptional creative, analytical, and strategic thinking skills.
• Strong communication, storytelling, and influencing skills.
• Advanced proficiency with digital marketing platforms, CRM, CMS, social media, SEO/SEM, analytics, and emerging marketing technologies.
• Ability to travel regularly for property visits, executive meetings, and industry conferences.

Nice to Have

• MBA or advanced degree in related field.

Benefits & Perks

• Full Time Benefits
• Competitive Base Salary
• Executive Bonus Plan
• PTO
• Sick Pay (dependent on State)
• Paid Holidays
• Cell Phone Allowance
• Medical, Dental, Vision, Life, Pet Insurance
• 401K with company match
• Long-Term Disability Insurance
• Short-Term Disability Insurance
• Education Assistance
• Access to talent team for career growth
• Discount programs for shopping, travel, tickets, and more
• Additional Employee Rates at Hotel Equities & Springboard hotels