Vice President of Marketing

Park Avenue Group

Orlando, FL

Full Time

Executive

6 days ago

Job Description

About the Role

Angott Search Group is pleased to partner with Orlando Credit Union ($363M in assets) in their search for a Vice President of Marketing. Reporting to the CEO, the Vice President of Marketing (VPM) leads the development and execution of innovative, data-driven marketing strategies that strengthen Orlando Credit Union's brand, drive member growth and retention, and enhance member experience across all channels. This role oversees integrated marketing functions including digital marketing, AI-enabled data analysis, branding, advertising, business development, public relations, and product marketing. The VPM directs cross-functional teams, leverages cutting-edge technology, including artificial intelligence and automation, and ensures alignment with strategic objectives and compliance standards.

Key Responsibilities

Lead the development and execution of innovative, data-driven marketing strategies to strengthen brand presence and drive member growth.
Oversee integrated marketing functions including digital marketing, branding, advertising, public relations, and product marketing.
Manage and direct cross-functional teams to ensure alignment with strategic objectives and compliance standards.
Leverage cutting-edge technology, including artificial intelligence and automation, to enhance marketing effectiveness.
Drive member retention and improve member experience across all channels.