Vice President of Marketing

About the Role

Key Responsibilities

• Develops and executes marketing strategies, including competitive analysis, pricing, distribution planning, and budget management.
• Designs and implements marketing campaigns to increase brand awareness and grow market share.
• Oversees all advertising and promotional efforts, including graphic design, creation of marketing collateral, and branded merchandise.
• Conducts market research to identify trends, member needs, and opportunities for product and service enhancements.
• Leads digital marketing efforts using the website, social media, SEO, and CRM tools to boost online visibility and member engagement.
• Plans and manages special events, including logistics and execution.
• Develops and administers member service surveys, analyzes feedback, and presents insights to senior leadership.
• Advises management on market conditions, competitor activity, and emerging trends; recommends strategic adjustments.
• Guides business development efforts by targeting high-potential groups, creating presentations, and fostering relationships with community organizations and businesses.
• Utilizes CRM and data analytics to identify growth opportunities and support strategic initiatives.
• Leads community impact initiatives, including fundraising, outreach, financial literacy, and philanthropic programs.
• Builds relationships with nonprofits, schools, civic organizations, and local businesses to enhance the credit union's impact and visibility.
• Provides oversight on community initiatives to assess effectiveness and guide future efforts.

Requirements

• Proven ability to develop and execute marketing and business development strategies, including campaigns, advertising, digital presence, and event planning.
• Proficiency in Microsoft Office and Adobe Creative Suite (Illustrator, Dreamweaver, Photoshop, etc.).
• Experience with social media platforms and tools, including Facebook, Google AdWords, Google Analytics, and X.
• Familiarity with MCIF and CRM software (Hubspot/Synapsys) preferred.
• Excellent oral and written communication skills, including proposal presentation to senior leadership and stakeholders.
• Strong organizational and project management skills.
• Bilingual in English and Spanish is a plus.
• Bachelor's degree in marketing or related field.
• Seven or more years of experience in marketing, business development, or a relevant field.

Nice to Have

• Experience with MCIF and CRM software (Hubspot/Synapsys).
• Bilingual in English and Spanish.

Qualifications

• Bachelor's degree in marketing or related field.
• Seven or more years of experience in marketing, business development, or a relevant field.

Benefits & Perks

• Medical/Dental/Vision Insurance
• Company Paid Life, Short-term Disability, and Long-term Disability Insurance
• 401k Employer Contributions & Match
• Annual Profit Sharing funded into the 401k
• Tuition Reimbursement (Max $5,250.00/annually)
• Paid Time Off
• Company Paid Holidays
• Work-Life Balance and Flexible Work Schedules
• Cross-Training and Career Development Opportunities
• Employee Recognition Program
• Monthly Commission Opportunities
• Annual Bonus Based on Company Performance
• Bilingual Pay Differential for Employees Fluent in Spanish