Vice President of Marketing

Arch Amenities Group

Chicago, IL

Full Time

Executive

140k-170k

12 days ago

Job Description

About the Role

Arch Amenities Group is the leading provider of amenity management, consulting, and wellness services for commercial real estate, residential communities, and hospitality properties. The organization focuses on transforming spaces into vibrant destinations that foster connection, wellness, and belonging. With a North American footprint and a diverse client portfolio, Arch helps properties unlock the full potential of their amenities through operational excellence, innovative programming, and seamless service. The Vice President of Marketing (Digital) is responsible for leading the organization's digital marketing vision, strategy, and execution to drive growth and enhance digital customer experiences.

Key Responsibilities

Develop and own the long-term digital marketing roadmap aligned with overall marketing and business goals.
Lead and inspire teams across digital channels, UX, content, and analytics to deliver a cohesive and high-performing digital strategy.
Oversee paid digital channels including search, display, retargeting, paid social, and affiliate marketing.
Optimize lead generation and conversion programs using A/B testing, funnel analysis, and attribution modeling.
Partner with Sales and Revenue Operations to align digital marketing with pipeline and revenue goals.
Own strategy and performance of company websites and microsites, ensuring strong UX, engagement, and conversion rates.
Drive organic growth through SEO best practices and content optimization.
Oversee the marketing tech stack including CMS, CRM, marketing automation platforms, and analytics tools.
Establish digital KPIs and dashboards to measure performance across all channels and initiatives.
Build and lead a high-performing digital marketing team, fostering innovation, collaboration, and accountability.
Manage external agencies and digital partners, ensuring high ROI and delivery against goals.
Oversee digital marketing budget, including forecasting and reporting.

Requirements

Bachelor's degree in Marketing, Business, Digital Media, or related field; MBA preferred.
12+ years of progressive experience in digital marketing, with at least 5 years in a senior leadership role.
Proven success driving digital strategies in B2B, B2C, or DTC environments.
Deep expertise in digital channels, performance marketing, analytics, and martech platforms.
Strong analytical and strategic thinking skills.
Excellent communication, influence, and executive presence.
Results-driven and highly collaborative with strong cross-functional leadership.

Nice to Have

Experience in a fast-paced, high-growth, or digitally native organization.

Qualifications

Educational background with a Bachelor's degree; MBA preferred.
Extensive experience in digital marketing leadership roles.

Benefits & Perks

Competitive salary range of $140,000 - $170,000 annually.
Remote work flexibility.

Working at Arch Amenities Group

Arch Amenities Group emphasizes wellness, hospitality, innovation, and creating spaces where people thrive. The organization values diversity, collaboration, and a forward-thinking approach to delivering unmatched lifestyle and hospitality experiences.

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