Vice President of Marketing

Brainworks

Chicago, IL

Full Time

Executive

7 days ago

Job Description

About the Role

The VP of Marketing is responsible for the full scope of the company's marketing activities, including developing and implementing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth. This role offers a rare opportunity to define company culture and drive explosive growth in a rapidly evolving organization. The company is transforming its category and seeks a dynamic leader passionate about building and scaling brands. The position involves managing the marketing budget, overseeing creative and content development, and leading cross-functional teams to ensure consistent messaging across all channels. The role is based in Chicago with a full-time office presence and occasional work-from-home flexibility.

Key Responsibilities

Plan, execute, and optimize integrated marketing campaigns across digital and traditional channels, ensuring consistent brand messaging and achieving key performance indicators.
Coordinate cross-channel initiatives ensuring alignment and synergy between various marketing efforts, leveraging each channel's strengths to create a unified and compelling brand narrative.
Work with management to create, own, allocate, and track the marketing budget, ensuring efficient use of resources and maximizing ROI on marketing investments.
Manage the brand marketing calendar, utilizing public relations, social content, brand awareness campaigns, and partnerships for full funnel execution.
Work with external performance marketing teams to monitor and analyze campaign performance metrics to optimize direct response marketing initiatives and drive continuous improvement.
Oversee the creative and design staff (internal & external) and lead the development of creative assets and content, including copy, visuals, and multimedia content, that effectively communicate the brand story.
Hire and manage marketing and customer experience staff and collaborate with cross-functional teams, including internal and external vendors and partners, to support brand initiatives and ensure alignment of brand marketing goals.
Conduct market research and consumer analysis to identify opportunities for brand growth and differentiation.
Stay up to date on industry trends, emerging technologies, and best practices in brand marketing to maintain a competitive edge.

Requirements

8+ years of experience in consumer brand marketing.
Highly organized and detail-oriented with the ability to manage multiple projects and priorities in a fast-paced startup environment.
Proven track record of developing and executing successful brand marketing strategies and campaigns.
Experience managing and adhering to marketing budgets.
Creative thinker with a passion for storytelling and crafting compelling brand narratives.
Strong analytical skills with the ability to translate data into actionable insights and recommendations.
Excellent communication, interpersonal, and leadership skills with the ability to collaborate effectively across teams and levels.
Proficiency in marketing analytics tools, project management software, and various common business operating systems.

Nice to Have

Experience working in a rapidly evolving organization or startup environment.
Knowledge of emerging technologies and industry trends in brand marketing.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Competitive benefits package
Paid vacation

Working at Brainworks

The company fosters a fast-growing, collaborative environment where impact and innovation are valued. It emphasizes defining company culture, driving growth, and staying ahead of industry trends.

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