Vice President of Marketing

NFI Industries

Camden, NJ

Full Time

Executive

27 days ago

Job Description

About the Role

The Vice President of Marketing is responsible for the strategic direction of NFI's marketing initiatives and external communications / digital functions. The individual will work with ownership and senior executives to plan, implement, and coordinate efforts to promote the NFI brand and culture, resulting in greater lead generation and business growth. The role involves overseeing the marketing team that manages branding, sales materials, trade show participation, public relations, website development, and advertising to drive lead generation. The position reports to the CCO / EVP of Sales, Account Management, and Marketing.

Key Responsibilities

Act as steward of the company's brand, ensuring proper, consistent, and respectful treatment.
Recommend and implement innovative marketing ideas through creative content creation to achieve competitive advantages and market differentiation.
Assist in growth through identification of successful marketing strategies, development of sales tools including customer case studies and collateral to support ongoing sales efforts.
Coordinate external marketing efforts with industry publications and industry analysts.
Plan and execute NFI's annual Customer Advisory Board.
Oversee all online marketing activities including social media properties and the company website.
Monitor SEO and SEM success via tracking and optimization.
Coordinate market research with sales leaders and lines of business to grow the business through targeted campaigns in identified verticals.
Oversee brand transitioning following acquisitions.
Plan, direct, and coordinate the marketing budget for a team of 5-7 people.
Recruit as necessary, promote employee retention, and encourage cross-training within the team.
Establish key performance indicators and metrics for all marketing activities.
Manage and negotiate with third-party service providers.

Requirements

Bachelor's Degree in Marketing or a closely-related field; Master’s degree a plus.
10+ years of experience with Marketing/Sales strategy.
Proven track record of success in large corporate environments.
Strong leadership skills and history of managing teams.
Entrepreneurial and energetic personality.
Strong internal marketer; able to win support from peers, executive management, and front-line employees.
Strategic thinker with demonstrated ability to define problems, collect data, establish facts, and draw valid conclusions.
Experience in organizational change initiatives.
Ability to travel up to 25%.

Nice to Have

Master's degree in Marketing or related field.

Qualifications

Educational background in Marketing or related field.
Extensive experience in marketing and sales strategy.

Working at NFI Industries

The description emphasizes a strategic, innovative, and leadership-oriented environment, with a focus on teamwork, supporting growth, and fostering internal support for marketing initiatives.

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