Vice President of Marketing

About the Role

Key Responsibilities

• Manage a team of internal Marketing and Engineering staff and related external providers.
• Implement marketing plans, positioning, and go-to-market strategies.
• Obtain and use internal and external data to help measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
• Build personas and devise campaigns that engage, inform, and motivate consumers on Clarus' product line.
• Lead, develop and grow an effective in-house marketing team.
• Manage continued development of advertising technology to improve audience management, bidding, and targeting strategies.
• Develop strong brand identity, position, and messaging.
• Provide product pricing strategies and recommendations.
• Develop products from concept to factory production while meeting budget and timeline requirements.
• Create and iterate designs through sketches, prototypes, and renderings; and use software to develop virtual models of designs.
• Complete design and development of new products including conceptual design, material requirements, production workflows and cost analysis.
• Oversee, develop, and implement all marketing functions.
• Design production workflows to validate the concept with prototypes in the manufacturing process.
• Optimize material and manufacturing requirements to deliver high-quality standards at the lowest cost.
• Evaluate product safety, appearance, and function to ensure the design meets all performance requirements.
• Secure approval by presenting designs and demonstrating prototypes to all levels of leadership.
• Provide market/industry reports and insights.
• Lead end of life cycle analysis and recommendations for products (e.g., SKU rationalization).

Requirements

• Previous experience as Vice President of Marketing, Marketing Director, or other senior position.
• Proven success in the commercialization of consumer products in a manufacturing environment.
• Demonstrated results leading the design and development of successful consumer products.
• Experience drafting product designs in SolidWorks, MicroStation, AutoCAD, and/or Revit.
• Strong creative skills to design products while also outlining production requirements and workflows.
• Expertise defining, analyzing, and reporting performance marketing metrics in a multi-channel environment.
• Proven track record of building high-performance marketing/brand teams in growth environments.
• Experience managing significant marketing budgets.
• Excellent organizational and multi-tasking skills, with attention to detail.
• Excellent oral and written communication skills.
• Bachelor's degree required; MBA preferred.

Nice to Have

• Master of Business Administration (MBA).

Qualifications

• Bachelor's degree in a relevant field.
• MBA preferred.