Vice President of Marketing

About the Role

Key Responsibilities

• Lead the execution of integrated marketing campaigns that drive pipeline growth, customer retention, and commercial enablement.
• Manage the global marketing planning process, including budget allocation and program delivery, with clear KPIs and accountability.
• Ensure operational excellence and high-quality delivery across all marketing initiatives.
• Oversee development of commercial enablement tools that support sales effectiveness, product positioning, and customer engagement.
• Define and evolve the global marketing strategy in alignment with business objectives and growth priorities.
• Partner closely with Sales and Product leadership to ensure marketing plans support go-to-market alignment, product positioning, and persona-based engagement.
• Oversee brand strategy, content strategy, and communication efforts including digital channels, global events, trade shows, media relations, and industry engagement.
• Develop and execute demand generation strategies across various channels to generate leads and nurture them through the sales funnel.
• Use data and analytics to track performance, identify areas for improvement, and optimize strategies.
• Oversee market and customer research, persona development, and competitive intelligence to inform strategic decisions.
• Ensure teams track and report on marketing effectiveness, ROI, and funnel performance.
• Collaborate with Innovation and Product teams to identify whitespace opportunities and shape product innovation through customer insights.
• Align marketing strategy with the company's goal of being a global packaging solutions leader and develop a people-first culture.
• Champion cross-functional collaboration to deliver seamless customer experiences.
• Identify and capitalize on new business opportunities through breakthrough marketing strategies and global expansion initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred.
• 10+ years in marketing with 5+ years leading multiple teams, including global scope.
• Demonstrated experience building and empowering high-performing marketing teams.
• Proven success leading enterprise-wide marketing in industrial manufacturing, packaging, automation, or B2B technology sectors.
• Track record of partnering with Product and Sales to drive go-to-market success.
• Expertise across digital, demand generation, brand, content, and market research.
• Skilled in leveraging marketing platforms (CRM, MAP, analytics) for data-driven execution.
• Strong execution mindset with the ability to turn strategy into results.
• Data-driven and analytical, experienced in funnel metrics, KPIs, and marketing ROI.
• Executive presence with strong communication skills and ability to influence across functions.
• Comfortable in matrixed, global environments.
• Technically fluent; able to translate complex solutions into customer-centric value propositions.
• Flexibility to take on evolving responsibilities in response to strategic priorities and business needs.
• Willingness to travel approximately 40% domestically and internationally.

Nice to Have

• Experience in industrial manufacturing, packaging, automation, or B2B technology sectors.
• Experience in developing and leading global marketing teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• MBA or advanced degree preferred.

Benefits & Perks

• Not explicitly specified in the description.