Vice President of Marketing

Innodata

Manhattan, NY

Full Time

Executive

200k-225k

3 days ago

Job Description

About the Role

Innodata is a global data engineering services company helping the world's leading enterprises and Big Tech companies power their AI initiatives. From data annotation and enrichment to model evaluation and fine-tuning, we support end-to-end AI lifecycle operations-at scale. Our clients include five of the "Magnificent Seven" tech giants, and our work fuels some of the most advanced generative AI systems on the planet. The company is committed to fostering an inclusive, respectful, and diverse workplace, providing accommodations throughout the recruitment process, and building a team that reflects diverse communities.

Key Responsibilities

Own and scale a multi-channel demand generation engine, including paid search, paid social, SEO, content syndication, ABM, events, and strategic partnerships.
Increase marketing-sourced and influenced pipeline across enterprise and strategic accounts.
Build and lead a high-performance, cross-functional marketing team; oversee global operations, hiring, and development.
Own and optimize the entire marketing budget, allocating spend to drive pipeline efficiency and ROI.
Partner with Sales to develop effective enablement tools, messaging, and content to accelerate deal velocity and improve win rates.
Oversee creation of customer-facing assets, case studies, pitch decks, and industry-specific collateral.
Refine Innodata's brand narrative and GTM messaging to reflect its leadership in GenAI and data annotation services.
Ensure consistency across web properties, campaigns, PR, analyst relations, and social channels.
Establish and report on key KPIs—pipeline, MQLs, CAC, conversion rates, attribution—to Executive Leadership and the Board.
Use data to continuously test, optimize, and evolve marketing strategies and spend.

Requirements

10+ years of experience in B2B SaaS or enterprise technology marketing, including 3+ years in a leadership role.
Proven track record of scaling demand generation programs that drive revenue growth and pipeline creation.
Domain experience in AI/ML, data annotation, or generative AI services is required.
Deep knowledge of marketing channels including SEO, SEM, paid social, events, and ABM.
Strong experience partnering with enterprise sales teams and enabling go-to-market motions.
Exceptional leadership, communication, and cross-functional collaboration skills.
Metrics-driven mindset with experience reporting at the Board level.

Nice to Have

Experience in scaling demand generation programs that directly impact revenue and pipeline.
Familiarity with the AI/ML industry and related services.

Qualifications

Educational background is not explicitly specified, but extensive experience in relevant marketing roles is required.

Benefits & Perks

Salary range of $200,000 - $225,000 USD, depending on role, skill set, educational background, and geographic location.

Working at Innodata

We are committed to fostering an inclusive, respectful, and diverse workplace. We welcome applications from individuals of all backgrounds and are dedicated to employment equity and building a team that reflects the diverse communities in which we live and operate.

Apply Now