Vice President of Marketing

About the Role

Key Responsibilities

• Develop and lead the OBGYN marketing strategy to support patient growth, provider growth and satisfaction, brand + thought leadership.
• Serve as a strategic advisor to leadership on market positioning, branding, and competitive differentiation.
• Collaborate with business development, operations, and physician leadership to align marketing with growth priorities.
• Collaborate with Sr. Director of Communications on brand positioning and ensure consistency across all lines of business.
• Collaborate with Sr. Director of Communications on internal and external communications, including PR, digital presence, content strategy, and community engagement.
• Lead Company's Annual Physician Engagement event.
• Drive new patient acquisition through digital marketing, SEO/SEM, and CRM strategies (Virtual Clinic + Athena wrap-around).
• Oversee local and regional marketing plans in conjunction with program and operations teams for campaign launches, ancillary development, and new physician onboarding.
• Lead market research efforts to understand consumer behavior, competitive dynamics, and emerging trends.
• Monitor and report on campaign performance, patient conversion, and marketing metrics.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field required; MBA or Master's degree strongly preferred.
• 12+ years of progressive marketing leadership experience, with at least 7 years in a senior leadership role (e.g., VP, Sr. Director).
• Prior experience in healthcare services, multi-site physician practice management, or health-tech strongly preferred; exposure to women's health or specialty care a plus.
• Proven ability to design and execute national and regional marketing strategies that drive measurable patient acquisition and brand growth.
• Demonstrated success leading large-scale digital campaigns, SEO/SEM, paid media, and CRM-driven engagement.
• Track record of building and evolving brand identity, messaging, and integrated communications across diverse audiences (patients, physicians, payors, community).
• Experience building and scaling high-performing teams; proven ability to mentor and develop senior marketing leaders.
• Strong proficiency in marketing analytics, KPIs, funnel management, and ROI measurement.
• Ability to work cross-functionally with operations, clinical leadership, business development, and IT to align marketing with growth objectives.
• Experience designing and executing physician engagement or industry-facing events preferred.
• Exceptional communication and presentation skills with the ability to influence at the executive levels.
• Ability to travel approximately 25-35% of the time for physician engagement events, market visits, conferences, and leadership meetings.