Vice President of Marketing and Brand Development

About the Role

Key Responsibilities

• Develop and lead comprehensive marketing strategies for the National Western Stock Show and all associated programs.
• Align all brand messaging across digital, print, broadcast, and in-person channels to reflect the mission and values of the Western Stock Show Association.
• Identify and drive growth opportunities to expand visibility, attendance, and community support.
• Steward the overarching National Western brand, ensuring consistency across all platforms and touchpoints.
• Oversee brand identity for key assets such as the Legacy Building, Western Art, National Western Club, and other initiatives.
• Lead campaigns that highlight agriculture, western heritage, education, and economic impact.
• Serve as chief communications strategist, directing PR efforts to promote the Stock Show, campus activities, and organizational leadership.
• Build and maintain relationships with media partners, journalists, and influencers to generate positive press and thought leadership.
• Manage press releases, crisis communications, and executive messaging.
• Lead digital marketing initiatives including website content, social media, email marketing, and paid media.
• Utilize data analytics and CRM insights to drive engagement and campaign performance.
• Create content calendars and storytelling strategies that reflect the organization's voice.
• Create tailored marketing strategies for various programs and events, collaborating with internal teams and partners.
• Supervise marketing, creative, and communications staff, contractors, and agency partners.
• Collaborate with internal departments to meet organizational goals.
• Manage budgetary tasks related to the Marketing Department.
• Perform other duties as assigned by the President/CEO.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• 10+ years of experience in marketing, brand development, or public relations, including leadership roles.
• Strong background in integrated marketing campaigns, strategic branding, and media relations.
• Experience in event marketing, nonprofit, agriculture, or Western heritage sectors is highly desirable.
• Demonstrated ability to lead and inspire teams, manage budgets, and deliver measurable results.
• Excellent communication, storytelling, and project management skills.
• Knowledge of marketing analytics, CRM systems, and digital advertising platforms.
• Ability to work in a dynamic environment and build strong relationships.

Nice to Have

• Experience with agriculture, livestock, rodeo, or western heritage sectors.
• Experience managing large-scale events and campaigns.
• Familiarity with Denver or Colorado community engagement.

Qualifications

• Bachelor's degree in relevant field.
• 10+ years of experience in marketing or related fields.
• Leadership experience in marketing, brand development, or public relations.

Benefits & Perks

• Base salary starting at $125,000 to $150,000 annually plus bonus and incentives.
• Partial paid Medical, Dental, Vision, and life insurance for employees; family coverage at group rates.
• Voluntary benefits including Accident, Critical Illness, Short-Term Disability, Hospital Indemnity, and pet insurance at discounted rates.
• 100% paid Long-Term Disability.
• Paid sick leave and vacation time.
• 401(k) retirement plan with up to 7% matching.
• On-site work during the annual Stock Show and occasional evenings, weekends, or holidays.