Vice President of Marketing

Mutual of Omaha

Lombard, IL

Full Time

Executive

125k-225k

12 days ago

Job Description

About the Role

The Vice President of Marketing will lead the development and execution of comprehensive marketing strategies to enhance brand awareness, drive customer acquisition for our retail teams, and support business growth in the mortgage sector. This role requires a strategic leader with deep expertise in marketing, a strong understanding of the mortgage industry, and a proven track record of delivering measurable results. Mutual of Omaha Mortgage is a full-service lending company offering various mortgage products, committed to hometown values, responsible service, and employee development. The company provides extensive benefits including health insurance, 401(k) matching, life insurance, and additional perks, fostering a collaborative and growth-oriented work environment.

Key Responsibilities

Develop and implement a cohesive marketing strategy aligned with company goals, focusing on brand positioning, retail support, and recruiting.
Oversee brand identity, ensuring consistent messaging across all channels, including digital, print, and partnerships, to strengthen market presence.
Lead digital initiatives, including SEO, SEM, social media, email campaigns, and content marketing, to drive traffic, engagement, and conversions.
Build and maintain strategic partnerships with real estate agencies, financial institutions, and industry influencers to expand market reach.
Utilize market research and customer data to understand borrower needs, preferences, and behaviors, informing targeted marketing initiatives.
Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
Monitor and report on key performance metrics, using data to refine strategies and demonstrate marketing impact on revenue and growth.

Requirements

10+ years of marketing experience, with at least 5 years in a senior leadership role within the mortgage, financial services, or related industry.
Deep understanding of the mortgage industry, including market trends, regulatory requirements, and customer behavior.
Demonstrated ability to develop and execute marketing strategies that drive brand awareness, lead generation, and revenue growth.
Strong knowledge of digital marketing channels, tools, and analytics platforms.
Experience leading and developing high-performing teams, with excellent communication and interpersonal skills.
Data-driven decision-making skills with proficiency in analyzing campaign performance and market trends.
Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
Familiarity with mortgage industry regulations and best practices for compliant marketing.

Nice to Have

Experience with mortgage-specific CRM and marketing automation tools.
Experience with Loan Officer and Corporate social media branding.
Strong network within the mortgage and real estate industries.

Qualifications

Bachelor's degree in Marketing, Business, or a related field
MBA or advanced degree preferred

Benefits & Perks

Medical, Dental, and Vision insurance
Company paid life insurance
401K with a generous employer match
Additional benefits such as Free Legal Services and an Employee Loan Program

Working at Mutual of Omaha

Mutual of Omaha Mortgage promotes from within, values teamwork, and encourages diversity and talented, qualified applicants to join a responsible and caring organization dedicated to helping customers with their mortgage needs.

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