Vice President of Marketing

About the Role

Key Responsibilities

• Align marketing strategy with company-wide objectives, ensuring cohesive messaging and optimal resource allocation.
• Communicate marketing priorities, performance, and recommendations to the senior leadership.
• Present data-driven insights to inform strategic decisions and growth planning.
• Serve as a brand ambassador at industry events, client engagements, and media opportunities.
• Build and lead a center of marketing operational excellence that promotes best practices and high-impact strategies.
• Elevate brand presence through innovative positioning and consistent messaging across all channels.
• Identify and implement scalable processes and technology to improve output, efficiency, and performance tracking.
• Implement a scalable, data-driven customer strategy that segments audiences and delivers personalized experiences across the customer journey.
• Champion a culture of customer-centricity, leveraging insights to boost engagement, loyalty, and ROI.
• Integrate customer data and analytics into marketing decisions, while maintaining privacy standards.
• Develop a robust market and customer insights framework aligned with business goals.
• Utilize analytics, customer segmentation, and performance metrics to optimize marketing efforts.
• Lead market research efforts to uncover trends, customer preferences, and competitive intelligence.
• Translate insights into actionable strategies for business unit leaders.
• Define and track KPIs to monitor brand health, campaign performance, and audience engagement.
• Employ predictive analytics, A/B testing, and AI tools to refine strategy and improve ROI.
• Drive full-funnel campaign planning and execution, delivering measurable outcomes.
• Design and execute account-based marketing programs for high-value targets in coordination with Sales.
• Oversee digital marketing execution across SEO, paid media, email, and webinars to maximize lead quality.
• Lead, build, and scale a high-performing, cross-functional marketing organization—including brand, digital, product marketing, client marketing, events, and communications.
• Collaborate across business units to ensure marketing aligns with corporate and regional objectives.
• Work closely with stakeholders to evaluate marketing performance and implement improvement plans.
• Manage agency and vendor relationships to ensure excellence in creative, digital, and analytics delivery.

Requirements

• Master's degree in Marketing, Business, or a related field.
• 10+ years of senior marketing leadership experience, including digital or full-service agency environments.
• Experience leading brand strategy, corporate marketing, and communications across complex, multi-segment organizations with B2C and B2B focus.
• Proven success in driving revenue growth and margin improvement through marketing.
• Experience leading C-level client relationships and customer-facing initiatives.
• Experience managing in-house teams and agency partners across creative, content, and communications.
• Ability to execute high-impact campaigns and optimize ROI.
• Experience managing budgets, including zero-based budgeting.
• Expertise in ABM, demand generation, and sales enablement.
• Knowledge of attribution modeling and data-driven decision-making.
• Experience in B2B marketing sectors such as energy, technology, manufacturing, or healthcare (preferred).
• Outstanding communication, presentation, and stakeholder influence skills.
• Proficiency in MarTech stack (e.g., Hubspot, SalesForce, Figma, etc.).

Nice to Have

• Experience in B2B marketing in sectors such as energy, technology, manufacturing, or healthcare.

Qualifications

• Master's degree in Marketing, Business, or a related field.
• 10+ years of senior marketing leadership experience.

Benefits & Perks

• Health insurance (Medical, Dental, Vision)
• Parental leave
• Employee assistance program
• 401(k) with company match
• Paid vacation, sick, personal, and parental leave
• Paid Volunteer Time
• Employee Recognition Program
• Access to on-demand training courses