Vice President of Product Marketing

Showpad

Chicago, IL

Full Time

Executive

175k-250k

10 days ago

Job Description

About the Role

Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution—translating the product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact. Showpad is a European-born company with a global impact, offering a people-oriented culture that values impact, purpose, belonging, inclusion, and continuous improvement. The company provides flexible work options, professional development opportunities, and a supportive environment focused on impact and authenticity.

Key Responsibilities

Lead marketing strategy for Showpad's eOS, positioning it as the essential solution for transforming revenue team performance.
Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay.
Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs.
Translate the product roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with the target customer profile.
Identify emerging market opportunities and guide product evolution to deepen product-market fit.
Deliver market insights and feedback, especially around pricing sensitivity, to influence product roadmap decisions.
Co-develop product vision that meets demand and drives competitive advantage, grounded in willingness to pay.
Ensure customer needs, trends, and competition are integral to product planning.
Lead go-to-market strategy for product launches, ensuring consistent messaging that reflects value and price alignment.
Collaborate with sales and customer success teams to drive adoption, retention, and continuous improvement of product-market fit.
Own analyst relations to boost visibility and shape market perception.
Build and lead a high-performing team focused on positioning and communicating product value, providing direction and coaching.

Requirements

10+ years of experience in product marketing, with a strong track record in the tech industry.
Demonstrated expertise in creating and executing successful product marketing strategies.
Proven leadership skills with experience in team development and mentorship.
Strong collaboration skills with the ability to influence cross-functional teams.
Experience in analyst relations and positioning companies as industry leaders.
Deep understanding of storytelling and narrative development to simplify complex ideas.

Nice to Have

Experience in the revenue enablement or sales technology industry.
Knowledge of market trends impacting revenue teams and sales enablement platforms.
Experience working in a global, multi-office environment.

Qualifications

Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

Impactful work in a leading revenue enablement platform.
Flexible work environment with hybrid options.
Professional development opportunities.
Inclusive and diverse company culture that values authenticity and impact.
Paid parental leave, holidays, volunteer time, and support for personal growth.

Working at Showpad

Showpad fosters an inclusive environment where differences are celebrated. The company culture is based on flexibility, trust, and setting people up for success. They encourage authentic self-expression, innovation for impact, and continuous improvement. Showpad takes serious care of its people while maintaining a fun, humble, and authentic atmosphere that values impact, purpose, and belonging.

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