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Vice President, Product Marketing Strategy and Ops

Thomson Reuters

Ann Arbor, MI
Full Time
Executive
172k-319k
about 1 month ago

Job Description

About the Role

We are seeking a dynamic and strategic Vice President of Product Marketing to lead our Go-to-Market (GTM) strategy and operations across all Thomson Reuters product families. The ideal candidate will have a proven track record of driving impactful GTM initiatives, fostering cross-functional collaboration, and leveraging customer insights to inform strategy and execution. This role is critical in enhancing our market presence and ensuring our solutions resonate with our customers' needs.

Key Responsibilities

  • Lead and influence cross-functional teams, including product marketing, product management, commercial excellence, marketing, and field teams to develop and execute comprehensive GTM strategies for Thomson Reuters' diverse product portfolio.
  • Ensure alignment and integration of GTM plans across various product families to maximize market impact and business growth.
  • Foster a collaborative environment to drive critical GTM initiatives, enhancing market velocity and impact.
  • Collaborate with sales and marketing to design and implement robust customer advocacy and evangelism programs across all Thomson Reuters segments.
  • Build and mature the customer advocacy pipeline, supporting customer content creation and high-impact advocacy to aid sales efforts.
  • Initiate and drive market research initiatives to inform GTM strategies including product roadmap(s), pricing/packaging of our products, and customer value proposition.
  • Collaborate with product management, demand-generation, and sales to bring the voice of our customer into product offerings and GTM strategies.
  • Design and implement competitive intelligence programs to provide real-time insights to the sales and marketing teams.
  • Drive competitive research and GTM strategies to highlight and elevate Thomson Reuters' key competitive differentiators in the market.

Requirements

  • Bachelor's degree required; MBA preferred.
  • 10+ years of experience in product marketing or related field.
  • Experience leading end-to-end product marketing strategy for large enterprise software companies, with demonstrated success.
  • Ability to understand complex technology concepts and translate them into simple language for non-technical audiences.
  • Knowledge of go-to-market strategies, competitive analysis, and market research techniques.
  • Strong understanding of customer lifecycle marketing principles, including segmentation, messaging, and campaign execution.
  • Excellent communication skills both written and verbal with ability to convey complex ideas concisely.
  • Ability to manage multiple projects simultaneously without sacrificing quality or deadlines.
  • Demonstrated leadership abilities with the ability to inspire teams towards common goal.
  • Strong interpersonal skills with proven ability to build strong relationships internally and externally.
  • Highly organized with attention to detail, problem solving mindset, and ability to adapt quickly under pressure.
  • Self-starter who can thrive in fast paced environment while meeting tight deadlines.
  • Familiarity with Agile methodology preferred but not required.

Nice to Have

  • Familiarity with Agile methodology

Qualifications

  • Educational background: Bachelor's degree required; MBA preferred.

Benefits & Perks

  • Hybrid Work Model: flexible hybrid working environment (2-3 days a week in the office depending on the role).
  • Flexibility & Work-Life Balance: supportive workplace policies including work from anywhere for up to 8 weeks per year.
  • Career Development and Growth: continuous learning, Grow My Way programming, and skills-first approach.
  • Industry Competitive Benefits: flexible vacation, Mental Health Days, Headspace access, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
  • Culture: recognized for inclusion, belonging, flexibility, and work-life balance.
  • Social Impact: paid volunteer days, pro-bono projects, ESG initiatives.
  • Making a Real-World Impact: supporting justice, truth, and transparency globally.

Working at Thomson Reuters

Thomson Reuters informs the way forward by bringing together trusted content and technology to empower professionals across legal, tax, accounting, compliance, government, and media sectors. The company values objectivity, accuracy, fairness, and transparency, and fosters a culture of inclusion, continuous learning, and professional growth. With a global workforce of 26,000 employees across more than 70 countries, Thomson Reuters emphasizes diversity, flexibility, and making a positive societal impact.

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Job Details

Posted AtJul 1, 2025
Job CategoryProduct Marketing
Salary172k-319k
Job TypeFull Time
Work ModeHybrid
ExperienceExecutive

Job Skills

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About Thomson Reuters

Website

thomsonreuters.com

Company Size

10000+ employees

Location

Ann Arbor, MI

Industry

Newspaper Publishers

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