Vice President, Programmatic

About the Role

Key Responsibilities

• Spearhead overall programmatic efforts, developing a robust roadmap that expands into TV, video, radio, and other emerging channels.
• Develop strategies and forge partnerships to leverage first-party data for precision audience targeting.
• Become the recognized programmatic expert in healthcare, representing CMI Media Group at industry conferences and through compelling thought leadership.
• Build strong relationships with suppliers, clients, and internal teams, effectively communicating the value and capabilities of programmatic.
• Continuously evaluate the programmatic marketplace, making recommendations to evolve and improve our product offering (AdMission Platform).
• Guide the programmatic team in developing sophisticated strategies, lead internal training and education, and foster the growth of junior team members.
• Play a key role in new business efforts and pitches, demonstrating our programmatic prowess to prospective clients.
• Develop SOPs and best practices for campaign launch, optimization, measurement, and reporting, ensuring high-quality inventory and effective buys.

Requirements

• 10+ years of experience in digital marketing, with a strong focus on programmatic.
• A Bachelor's degree.
• Extensive experience with large-scale DSP platforms, such as The Trade Desk.
• Proven experience working with third-party data providers.
• Strategic thinking, entrepreneurial spirit, and innovative problem-solving skills.
• Exceptional leadership, relationship-building, and communication skills.
• A passion for continuous learning and self-development.

Nice to Have

• Experience with healthcare marketing or healthcare industry knowledge.
• Experience in developing and managing programmatic platforms or products.
• Ability to represent the company at industry events and conferences.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• A Culture of Impact: Be part of a team that's making a real difference in healthcare, helping audiences achieve healthier outcomes.
• Growth & Development: We invest in our people, offering robust training, mentorship, and opportunities for continuous learning.
• Belonging & Support: Join our vibrant Employee Community Groups (ECGs) like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, which foster a sense of community and advocate for diverse perspectives.
• Meaningful Work: Contribute to a company that extends its passion for service to the community through philanthropic initiatives and active stewardship.
• Inclusive Benefits: We offer benefits that support a diverse workforce, including mental health support and flexible working arrangements.