Vice President, Programmatic

WPP

Parsippany, NJ

Full Time

Executive

115k-230k

10 days ago

Job Description

About the Role

As our VP, Programmatic, you will be the strategic lead for all programmatic initiatives across the agency. You'll own our programmatic offering, constantly pushing the boundaries of what's possible and solidifying CMI Media Group's position as the go-to programmatic expert in the healthcare space. This is a pivotal role where your thought leadership, strategic vision, and ability to build strong relationships will directly contribute to our clients' success and our agency's growth.

Key Responsibilities

Spearhead overall programmatic efforts, developing a robust roadmap that expands into TV, video, radio, and other emerging channels.
Develop strategies and forge partnerships to leverage first-party data for precision audience targeting.
Become the recognized programmatic expert in healthcare, representing CMI Media Group at industry conferences and through compelling thought leadership.
Build strong relationships with suppliers, clients, and internal teams, effectively communicating the value and capabilities of programmatic.
Continuously evaluate the programmatic marketplace, making recommendations to evolve and improve our product offering (AdMission Platform).
Guide the programmatic team in developing sophisticated strategies, lead internal training and education, and foster the growth of junior team members.
Play a key role in new business efforts and pitches, demonstrating our programmatic prowess to prospective clients.
Develop SOPs and best practices for campaign launch, optimization, measurement, and reporting, ensuring high-quality inventory and effective buys.

Requirements

10+ years of experience in digital marketing, with a strong focus on programmatic.
A Bachelor's degree.
Extensive experience with large-scale DSP platforms, such as The Trade Desk.
Proven experience working with third-party data providers.
Strategic thinking, entrepreneurial spirit, and innovative problem-solving skills.
Exceptional leadership, relationship-building, and communication skills.
A passion for continuous learning and self-development.

Nice to Have

Experience in healthcare marketing or related industries.
Knowledge of the AdMission Platform or similar programmatic products.
Experience in representing a company at industry conferences.

Qualifications

Bachelor's degree in a relevant field.

Benefits & Perks

Competitive benefits package (details at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us).
A culture of impact, growth, and development.
Inclusion and diversity through Employee Community Groups (ECGs).
Opportunities for continuous learning and mentorship.
Supportive work environment with flexible working arrangements and mental health support.

Working at WPP

We are more than just a company; we are a community built on inclusion and diversity. We offer a culture of impact, growth, and support, with vibrant Employee Community Groups that foster a sense of belonging and advocate for diverse perspectives. Our team is passionate about making a difference in healthcare and extending that passion through philanthropic initiatives and active stewardship.

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