Vice President, Research and Insights Vice President, Research and Insights

About the Role

Key Responsibilities

• Contribute to the development and expansion of Brand Health by providing research, measurement, and strategic insights.
• Deliver exceptional outcomes by achieving short- and long-term revenue goals and enhancing Brand tracking capabilities across markets.
• Act as a subject matter expert within Brand Tracking, collaborating with marketing, regional leads, consumer, and B2B teams.
• Lead and mentor a team of market research professionals, fostering a culture of innovation and excellence.
• Develop and implement comprehensive market research strategies aligned with business goals.
• Oversee the collection, analysis, and interpretation of market data to generate actionable insights.
• Identify and analyze consumer trends, behaviors, and preferences to inform product development and marketing strategies.
• Present findings and recommendations to senior leadership and stakeholders clearly and convincingly.
• Work closely with cross-functional teams including marketing, product development, and sales to ensure insights are integrated into business decisions.
• Manage relationships with external research vendors and partners to ensure high-quality deliverables.
• Stay updated on industry trends and emerging technologies to improve research methodologies.
• Identify, explore, and implement advanced techniques such as AI and machine learning to deepen insights and support strategic decisions.

Requirements

• Bachelor's degree in Market Research, Business, Statistics, or a related field; Master's degree preferred.
• Minimum of 10 years of experience in market research, with at least 5 years in a leadership role.
• Strong analytical skills and proficiency in market research tools and software.
• Excellent communication and presentation abilities.
• Proven track record of leading and developing high-performing teams.
• Deep understanding of market research methodologies and consumer insights.
• Expertise in brand evaluation and effectiveness measures, including global brand studies.
• Experience presenting at events or webinars and generating thought leadership content.
• Experience in driving insights that lead to new products and business growth.
• Reliable business partner with experience in both B2C and B2B models.
• Ability to foster collaboration and create a culture of learning and action.

Nice to Have

• Experience with advanced analytics, AI, and machine learning techniques.
• In-depth knowledge of the media landscape and brand growth strategies.
• Experience in presenting at industry events or webinars.

Qualifications

• Bachelor's degree in Market Research, Business, Statistics, or related field.
• Master's degree preferred.
• Minimum of 10 years of experience in market research.
• At least 5 years in a leadership role.

Benefits & Perks

• Competitive base salary with potential annual bonus or commissions.
• Insurance coverage including medical, dental, vision, disability, and life insurance.
• Flexible spending and health savings accounts.
• Paid leaves including 16 weeks of new parent leave, up to 20 days of bereavement leave, and paid sick and safe time.
• Vacation time, personal days, and observed holidays.
• 401k plan with company match, deferred compensation for eligible roles.
• Fitness reimbursement or on-site fitness facilities.
• Eligibility for tuition reimbursement.