VP, Ashley Furniture Marketing Leader

About the Role

Key Responsibilities

• Partner with the business and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.
• Lead and develop a team of client marketing professionals.
• Establish and develop key relationships at senior levels of partner organizations.
• Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
• Optimize contractual marketing spend and pursue additional funds to meet growth goals.
• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
• Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics.
• Ensure program profitability and penetration through continued enhancements.
• Drive program to effectively work in an omni-channel environment.
• Ensure digital assets are in place and optimized.
• Monitor & manage performance of all key credit and marketing metrics vs. plan.
• Lead the portfolio reviews as a part of the Synchrony planning cycle.

Requirements

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.
• A minimum of 8 years of marketing experience including: 5 years of managerial responsibility for organizations and professionals, and 5 years of growth marketing leadership skills.
• At least 2 years of experience with digital channels - online and mobile.
• Ability to travel as needed; approximately 30%.

Nice to Have

• Advanced degree (MS, MBA).
• Marketing experience in the credit card or financial services industries.
• Collaborative style and approach with comfort working in a matrixed, decentralized structure.
• Outstanding communication, relationship building, influencing, and collaboration skills.
• Strategic thinking with ability to develop and implement actionable plans.
• Consumer finance industry experience.
• Familiarity with value proposition and/or new product development processes.
• Direct marketing experience with acquisition and loyalty/lifecycle channels.
• Proven ability to partner and communicate effectively at all organizational levels.
• Demonstrated project management skills.

Qualifications

• High school diploma or equivalent (minimum requirement).
• 8 years of marketing experience in credit card or financial services industries.
• 5 years of managerial responsibility.
• 2 years of digital channels experience.

Benefits & Perks

• Salary range of $150,000 - $250,000 annually, with eligibility for an annual bonus based on performance.
• Work from home option, with occasional in-person engagement activities.
• Comprehensive benefits package (implied by the company's culture and industry standards).