VP, Ashley Furniture Marketing Leader

About the Role

Key Responsibilities

• Partner with the business and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.
• Lead and develop a team of client marketing professionals.
• Establish and develop key relationships at senior levels of partner organizations.
• Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
• Optimize contractual marketing spend and pursue additional funds to meet growth goals.
• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
• Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics.
• Ensure program profitability and penetration through continued enhancements.
• Drive program to effectively work in an omni-channel environment.
• Ensure digital assets are in place and optimized.
• Monitor & manage performance of all key credit and marketing metrics vs. plan.
• Lead the portfolio reviews as a part of the Synchrony planning cycle.

Requirements

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.
• A minimum of 8 years of marketing experience including: 5 years of managerial responsibility, 5 years of growth marketing leadership skills, and 2 years of experience with digital channels.
• Ability to travel as needed (~30%).

Nice to Have

• Advanced degree (MS, MBA).
• Marketing experience in the credit card or financial services industries.
• Collaborative style and approach with comfort working in a matrixed, decentralized structure.
• Outstanding communication, relationship building, influencing, and collaboration skills.
• Strategic thinking with ability to develop and implement actionable plans.
• Consumer finance and related industry experience.
• Familiarity with value proposition and/or new product development processes.
• Direct marketing experience with acquisition and loyalty/lifecycle channels.
• Proven ability to partner and communicate effectively at all organizational levels.
• Demonstrated project management skills.

Qualifications

• High school diploma or equivalent (required).
• 8+ years of marketing experience in credit card or financial services industries.
• 5+ years of managerial responsibility.
• Experience with digital channels (online and mobile).

Benefits & Perks

• Salary range of $150,000 - $250,000 annually, with eligibility for an annual bonus based on performance.
• Work from home option, with occasional in-office engagement activities.
• Inclusive culture with Employee Resource Groups (ERGs).
• Reasonable accommodation support during application and employment.