VP Brand (gn) USA - More Nutrition

About the Role

Key Responsibilities

• Define and execute the go-to-market strategy, taking full ownership of the U.S. market launch and driving execution across marketing, sales, operations, and customer experience.
• Build a locally relevant brand by crafting a compelling brand and product narrative tailored to U.S. consumers, while staying true to the brand's core identity.
• Define and own the business case by building the commercial model from the ground up, including P&L ownership, revenue planning, investment requirements, and a clear path to profitability.
• Develop the product and pricing strategy, shaping a high-impact portfolio and pricing approach for both direct-to-consumer and retail channels.
• Establish operational and manufacturing foundations by securing scalable production, supply chain, and operational infrastructure, collaborating with HQ and local partners.
• Accelerate customer growth through initiatives across paid media, influencer marketing, and community engagement to drive rapid brand adoption.
• Drive performance through agility by continuously monitoring metrics, applying a test-and-learn mindset, and quickly adapting strategies to deliver measurable results.

Requirements

• 10+ years of hands-on experience in fast-paced, high-growth FMCG environments, with a track record of building and scaling brands from the ground up.
• Successful experience launching and scaling a brand in the U.S. by developing a locally resonant strategy across brand, operations, and growth.
• Strong analytical and problem-solving skills, with a hands-on attitude and focus on rapid execution.
• Entrepreneurial mindset and passion for making a difference in a fast, agile, high-performing environment.
• Ability to structure and manage complex projects and processes effectively.
• Excellent communication skills to align stakeholders and drive initiatives forward.
• Fluency in English.
• Passion for nutrition is a plus that aligns with the brand values.

Nice to Have

• Passion for nutrition that aligns with the brand values.

Qualifications

• Experience in fast-paced, high-growth FMCG environments.
• Proven success in launching and scaling brands in the U.S.
• Strong analytical, problem-solving, and project management skills.
• Excellent communication skills.
• Fluency in English.

Benefits & Perks

• Join a high-performing company with a diverse and inclusive culture.
• Opportunities for professional growth and responsibility.
• Work in an exciting environment that blends lifestyle and career.
• Diverse career opportunities across technology, product development, sales, marketing, and logistics at locations in Hamburg, London, Amsterdam, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf.