VP, Brand Marketing

About the Role

Key Responsibilities

• Shape and execute the overall brand strategy of the company, ensuring alignment with global goals.
• Define and refine the brand's unique value proposition to resonate with target audiences and differentiate from competitors.
• Oversee the development and maintenance of the brand's visual and verbal identity, including logos, messaging, and tone of voice.
• Lead the creation of integrated marketing campaigns to communicate the brand message and increase brand awareness and engagement.
• Monitor and manage brand equity, tracking brand health metrics and implementing strategies to improve brand perception and loyalty.
• Build and manage a high-performing brand team, providing guidance, mentorship, and development opportunities.
• Collaborate with departments such as product development, sales, and customer service to ensure brand strategy alignment.
• Conduct market research to stay informed on industry trends, consumer preferences, and competitive landscape.
• Develop and manage the brand budget, allocating resources effectively to meet goals.
• Establish and track KPIs to measure branding initiatives' success and make data-driven decisions.
• Ensure strategic business plans for the brand department align with overall corporate strategy.
• Continuously evaluate and optimize brand programs, marketing campaigns, and partnerships to exceed sales, profit, and engagement targets.
• Communicate brand programs across key support departments to foster collaboration and enthusiasm.
• Partner with channels to drive investment in new brand initiatives and programs.
• Conduct consumer and trade research to inform product development aligned with current trends.
• Coach and develop the brand management team to maintain a pool of talented, promotable staff.

Requirements

• 10+ years of experience in brand management.
• 5+ years of people management experience, with a passion for mentoring and guiding others.
• Superior analytical skills with experience leveraging data to deliver brand KPIs.
• Experience with budgeting and P&L management.
• Knowledge of the insurance industry is a plus.
• Ability to manage input across multiple executive stakeholders and articulate priorities clearly.
• Excellent written and oral communication skills.
• Strong organizational and analytical skills.
• A team-player attitude, self-management, and fast learning ability.
• A strategic and analytical mindset for making data-driven decisions.
• Bachelor's Degree in marketing or a related field preferred.

Nice to Have

• Experience in the insurance industry.

Qualifications

• Bachelor's Degree with marketing or an equivalent related degree.

Benefits & Perks

• Competitive salary and bonus based on performance.
• 401(k) with company matching.
• Comprehensive health, vision, dental, and FSA plans.
• Company-paid group term life, short-term, and long-term disability insurance.
• Paid time off including 24 days plus 2 Hiscox days, holidays, and floating holidays.
• Paid parental leave.
• Four-week paid sabbatical after every 5 years of service.
• Adoption assistance and medical travel reimbursement programs.
• Annual reimbursement for health club memberships or fitness programs.
• Company-paid Headspace subscription for mental health.
• Recognition with Cigna's Well-Being Award in 2021.
• Modern office spaces, complimentary drinks, and a values-driven culture.
• Spirit of volunteerism and community involvement.