VP, Client Analytics

About the Role

Key Responsibilities

• Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.
• Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies that match back to campaign and brand goals and communicate that based on client needs.
• Peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner to internal and external client constituents.
• Manage and mentor the Analytics team.
• Lead and mentor a team to foster talent and help them reach their greatest potential.
• Build client-specific solutions that inform campaign performance and drive institutional knowledge.
• Build the Horizon Media approach and infrastructure for analytics on existing clients and provide measurement guidance on all new business pitches.
• Manage client expectations successfully throughout multiple engagements.

Requirements

• Strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations.
• Thought leadership on digital advertising, digital media strategy, and standard media measurement.
• Thorough understanding of digital and linear/traditional metrics from both brand and direct response perspectives.
• Experience building analytic approaches across a broad mix of clients.
• Strong business acumen and superior client service skills.
• Excellent verbal and written communication skills, with ability to convey technical findings in layman's terms.
• Prior experience building teams, managing, training, and mentoring junior staff on digital analytics and measurements.
• Expert knowledge of DoubleClick/DART, MediaMind, Omniture, and Google Analytics.
• Exposure to mobile, social, tablet measurement approaches, and understanding of multi-touch attribution.
• Proven track record of identifying opportunities to productize revenue-generating analytic solutions and sell them to clients.
• Experience building customized multi-channel attribution models using platforms like VisualIQ, Adometry, Convertro, or C3.
• Expertise in Microsoft Excel and PowerPoint.
• 10-15 years of relevant experience.

Nice to Have

• Deep senior-level relationships with qualitative digital metric companies such as Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI.

Qualifications

• 10-15 years relevant experience.

Benefits & Perks

• Competitive total rewards package including a discretionary bonus.
• Health insurance coverage.
• Life and disability insurance.
• Retirement savings plans.
• Company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance.
• Childcare resources.
• Identity theft insurance.
• Fertility assistance programs.
• Fitness reimbursement.